Reviewed: MAC InstaCurl Lash Mascara

As beauty editors, we get bombarded with a ton of new products every day (we know—tough life). Reviewed is a series where we report on some of the best products we’ve tried. Whether it’s a drugstore lipstick that lasted all day or a hand cream that saved us this winter, you’ll find all of our favorites in this column. Enjoy!

Mascara is not a category that sees a lot of innovation. Let’s face it, mascara is mascara. You can tweak the brush, call one formula glossier than another, but at the end of the day, mascara has pretty much stayed the same for the past 50 years. But that doesn’t stop us from getting excited when a new product that promises to make lashes look better than falsies hits the market. Enter: MAC’s new InstaCurl Lash ($23) mascara. Before you groan at the thought of another curling mascara that does nothing of the sort, think about the brush on curling mascaras. It’s curved, but it’s kind of just toying with the idea of the curve—not fully committed. The reason why is obvious—a fully curved mascara brush doesn’t fit into a mascara tube, right? Not anymore. With a quick twist of the cap, InstaCurl transforms from ordinary brush to full-on fishhook.

Scroll down to see it in action!