The West African Secret to Super Smooth Skin Is Only $18


Urban Outfitters

"Why is that hanging in your shower?" friends used to ask Caroline Owusu-Ansah when they'd come over to her house in high school. What they were gesturing to was a long cut of mesh, much like tightly woven fisherman's net made of nylon. A first-generation Ghanaian growing up in Boston, Owusu-Ansah found it odd to have her friends question something so commonplace in her life. She had grown up using the mesh body exfoliator—it was something used by West Africans for generations (as Owusu-Ansah assures, you'd find it in any Ghanaian or Nigerian home in the States). But to her friends, it was a mystery—a strange object to find simply hanging in a classmate's bathroom. What they certainly didn't know was that it was the West African secret to super-smooth skin.

Now, the miracle exfoliator is readily available to anyone seeking smooth, beautiful skin, thanks to Owusu-Ansa and her company, Luv Scrub. But from those first inquiries from high school friends, the brand took some time to come to fruition. We had Owusu-Ansah fill us in on the journey (and everything we wanted to know about the product).