Last year I discovered Nordic beauty brand Lumene, which is focused on enhancing skin glow. Scandi women adore it—in fact, it's the top beauty brand in Finland. I've been hooked on its Valo Glow Boost Vitamin C Hylauronic Essence ($25), a zingy serum that sinks right into the skin and increases luminosity upon application. I also love the brand's Invisible Illumination Instant Glow Beauty Serum ($29), a skincare-packed foundation that gives a natural yet perfected glow. And it seems I'm not alone, as both are on Lumene's best sellers list.
Lumene went through a relaunch and is sending some of its top products to the UK, as well as locations in the US like Target and CVS: the Lähde Hydration Recovery Aerating Gel Mask ($14), which is focused on supercharging moisture in the skin; Valo Glow Boost Vitamin C Hyaluronic Essence ($13), which boosts radiance; and Invisible Illumination Instant Glow Fresh Skin Tint ($30), part of the makeup range that focuses on enhancing natural-looking skin glow.
Read on to find out more about this Finnish skincare brand and our favorite products.
Founded: Founded in 1970 by pharmaceutical company Orion
Based In: Espoo, Finland
Best Known For: Natural, Nordic skincare formulations
Most Popular Product: Valo Glow Boost Vitamin C Hyaluronic Essence, Invisible Illumination Instant Glow Beauty Serum
Fun Fact: Lumene gets its name from Lake Lummenne in Kuhmoinen, Central Finland.
Other Brands You’ll Love: Ole Henriksen, Verso
So what's the idea behind Lumene? "In Northern Finland, berries, seeds, plants, tree saps and even mushrooms have evolved over thousands of years to survive and thrive under a challenging annual light cycle: eight months of unbroken winter darkness followed by four months of 24-hour intense summer sun," Tiina Isohanni tells me.
Meet the Expert
Tiina Isohanni is Lumene's vice president of innovations and development. She has been working with the brand for over a decade and is based in Helsinki, Finland.
"This strange light phenomenon stimulates Arctic plants to produce unparalleled high levels of potent nutrients and antioxidants," she continues. "It's the flora's way of protecting itself from the harsh environment. The Arctic temperatures in winter and the extreme intensity of the light in summer would basically freeze or burn to death any plant devoid of these unique survival skills. At Lumene, we capture the potency of these unique light-charged actives and channel their benefits in all our skincare formulas."
And the brand has earned an impressive roster of Scandi influencers among its fans. "Sandra Hagelstam, who is behind 5 Inch and Up, is a big fan of our products. Swedish influencer Nicole Falciani especially loves our glow-boosting products. Lumene is very much loved in Finland, where many of the biggest influencers in the market use our products on daily basis, including Janita Autio, Sara Tickle and Vilma of Vilmap," says Isohanni.
Shop the five best-selling Lumene products below.
Layer this up with other lightweight serums or under your makeup. Lumene's Valo serum is meant to protect the skin from free radicals while boosting the skin's natural glow. Enriched with vitamin C, the serum leaves skin looking dewy and gives you that post-facial look.
If you're not into heavy foundations and prefer a dewy, barefaced look, then you will love this skincare-enriched foundation-serum hybrid.
If your skin is parched, then this gel mask is the answer. It combines pure Arctic spring water with mineral-rich Nordic birch sap. Apply it for five to 10 minutes before rinsing off. Seriously dehydrated? Leave some on overnight.
Want glowier, dewier skin? This oil is your answer. It's formulated with radiance-boosting Vitamin C, arctic cranberry seed oil to balance oily skin, and wild arctic cloudberry that renews and refreshes the skin.
Lumene's micellar water makes light work of eye, face and lip makeup whilst moisturizing and rebalancing the complexion.