This Fashion E-Tailer Is Now Selling Beauty

Updated 05/01/19
Luisa Via Roma launches beauty
Luisa Via Roma

We never get bored of browsing the internet for beauty products we can add to our collection. If you’re the same, then you will be very pleased to hear that the Italian luxury fashion e-tailer Luisa Via Roma has launched a beauty section. It’s a whole new shopping opportunity.

There are over 1500 products (even some of Byrdie’s favourites), including cult hair brand R+Co, chic natural makeup brand RMS Beauty, the very cool Dr Barbara Sturm, Beautyblender, niche sun-care line Coola and even Foreo’s new UFO masking gadget. Honestly, it’s a beauty lover’s paradise. There are also more little-known brands like Surface, Huxley and Reverie for you to explore.

Not only can you shop by brand, but you can also browse by ingredients (vitamin C or vegan, for example); skin type; hair concern; makeup colour; and more. As well as fashion and kidswear, the site stocks homeware, so it’s literally a one-stop shop.

Below you’ll find seven of our favourite products that you can shop at Luisa Via Roma right now. It’s Friday, so it’s a great day to treat yourself, yes?

Ren Glyco Lactic Radiance Renewal Mask
Ren Glyco Lactic Radiance Renewal Mask $43
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I’m a huge fan of this skin-brightening mask. It’s packed with acids and nibbles away at the dulling dead skin that clings to the surface. It tingles a bit, but it’s worth it. 

Foreo UFO
Foreo UFO $277
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Foreo rallied its fans and used Kickstarter to make UFO happen. It’s a gadget that claims to take 20 seconds to give you the results you would usually see from a 20-minute face mask. You apply the specially designed sheet mask onto the handheld gadget, and then a combination of thermotherapy to open pores. LED lights (red to stimulate collagen production, green to even skin tone and blue to fight bacteria) get to work as you move the device across the surface of your skin. There’s a lot going on with this, but your skin will thank you.

By Terry Sun Glow
By Terry Sun Glow $86
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R+Co Trophy Shine + Texture Spray
R+Co Trophy Shine + Texture Spray $30
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You know how texture sprays often give you volume but leave hair looking beachy rather than shiny? Well, this floods the hair with moisture whilst also absorbing oil and boosting texture. Give this trophy spray a trophy.

Dr. Barbara Sturm Hyaluronic Serum
Dr. Barbara Sturm Hyaluronic Serum $257
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Okay, so this serum does not come cheap, but if you have the money to spare, it’ll work wonders to soften fine lines and trigger your skin to work more efficiently and effectively. Alternatively, try the brand’s Hyaluronic Ampules (£144), which give you an intensive week’s supply of hydration (it’s great to do when the seasons change and your skin starts to freak out).

MAC Strobe Cream in Goldlite
MAC Strobe Cream in Goldlite $34
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If your complexion looks a little dull, then this cream is your best ally. You can apply it under foundation for that lit-from-within glow.

Huxley Good Night Sleep Mask
Huxley Good Night Sleep Mask $56
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This antioxidant-rich, anti-inflammatory mask should be used as the last step in your nighttime beauty routine (you can use it in place of your moisturiser). It works while you sleep to plump and rehydrate thanks to serious hydrators like cactus extract and hyaluronic acid.

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