Lucy Williams may be known for her fashion prowess via her website Fashion Me Now, Missoma jewelry collection and incredible IG feed that’s helped her amass over 4K followers, but we’re also completely and utterly beguiled by her seemingly effortless beauty looks—which is exactly why we’ve asked Lucy to share her beauty secrets with us.
My skincare routine day-to-day is pretty simple and easy, but I use a plethora of different, good-quality potions and mix things up depending on the weather and the state of my skin. I travel with a huge amount of products because I love having a choice depending on my skin’s mood, but then I end up using about five products in the whole week so I’m definitely not great at narrowing down my favorites! I’m pretty brand loyal, so once I find a great product that works for my skin, I’ll end up exploring the entire range and finding other favorites.
I tend to get a bit “Jekyll and Hyde” with beauty. I’m pretty low maintenance (read: lazy) when it comes to things like pedicures and manicures; I never paint my nails or have my brows threaded or tinted. But on the flip side, I’m kind of fastidious about the products I use and my bathroom is full of products.
I like quick, easy cleansers I can use in the shower. Right now, I love Dr. Barbara Sturm Foam Cleanser ($70) or Avène XeraCalm Lipid-Replenishing Cleansing Oil ($32). I don’t think the latter is meant for your face (it’s formulated for eczema-prone skin), but I love it. Liz Earle’s Cleanse & Polish Hot Cloth Cleanser ($37) with the muslin cloth is also great if my skin is feeling a bit congested just to give it an extra boost.
Every week or so, especially in the winter, I’ll try and do a good mask in the bath. The Peter Thomas Roth Pumpkin Enzyme Mask ($60) is amazing for a quick skin refresh and exfoliation or the SkinCeuticals Phyto Corrective Masque ($59), which is cooling and light for something more soothing.
I got taught an amazing DIY facial once by Sarah Carr at Liz Earle. If you put plain yogurt straight on clean skin, it will dry like a clay mask and feel tight. You then use a quality oil in the palms of your hands to rub the yogurt off your face. The lactic acid in the yogurt is amazing for your skin, and rubbing off the dried yogurt works as a natural exfoliator.
I use something like Ren Neroli and Grapefruit Zesty Body Wash ($24) in the mornings. I really think citrus scents help me wake up, and I need every bit of help I can get, as I’m definitely more of a night owl than an early bird. I also love the Dove Pro-Age Shower Wash ($12)—it’s a bit of a secret weapon of mine and makes my skin so soft I can get away without moisturizing.
I’m terrible at remembering to moisturize my body, but right now, I have a massive pot of Kiehl’s Soy Creme de Corps Milk and Honey Whipped Body Butter ($49), which is just so amazing and smells good enough to eat. I also love good oils for my legs, as I find them less of a hassle to apply sometimes. Ila Body Oil for Inner Peace ($54) is amazing, and thanks to being packed with jasmine, it smells like a holiday. I wish I was better at dry body brushing, but I’ll do it for maybe a week before a holiday and forget the rest of the year!
After the shower, I think a good vitamin C serum is the best first step for anti-aging, so I try to remember to use one every morning. I love SkinCeuticals CE Ferulic Acid ($166) before my moisturizer. It mattifies really quickly and is really light and non-greasy. I follow it up with a good daily moisturizer like Avène Skin Recovery Cream ($35) or Dr. Barbara Sturm Day Cream ($215).
I’m trying to get into the habit of putting on SPF every day—whatever the weather—and Dr. Barbara Sturm’s SPF 50 Sun Drops ($145) are amazing; they’re almost like a primer and leave you glowy and ready for makeup. I’m bad at remembering to use an eye cream in the morning, but if I do, I’m loving Drunk Elephant C-Tango Multivitamin Eye Cream ($64). My skin guru, Dr. Rabia Malik (who I see every quarter or so for a mesopeel), told me once that the way to tell if an eye cream is working of you is if you feel like you need to apply less under-eye concealer, and this does just that.
Giving up face wipes of any kind was the best thing I’ve ever done for my skin. I’d never use one these days. In the evening, I use Garnier Micellar Water ($7) to remove any makeup and grime and then just spritz with some toner or simple rose water. I’m sure some people think it’s really bad not to wash my face with water in the evenings, but this normally works fine for me, and my skin doesn’t react well to being overly cleansed.
I follow with a night serum like Liz Earle’s Super Skin Serum ($55) or Kypris Moon Catalyst ($98)—depending on what I’m going to follow up with it. I use a good oil every night. I love Pai BioRegenerate Rosehip Oil($30), Alexandra Soveral Forever Young Oil ($68) and Herbivore Botanicals Phoenix Regenerating Oil ($88), to name a few littering my bedside table.
I’m also discovering the magic of retinol, and am loving Votary Intense Night Oil ($175); it’s amazing for rejuvenating your skin. I try to use a retinoid a couple of times a week maximum. I dab on Estée Lauder Advanced Night Repair Eye Cream ($62) with my ring finger and put on Kiehl’s Butter Mask ($26) for my lips. Chanel’s La Crème Main ($50) is pricey, but it’s one of those little luxuries I love using once a day. The last product I use every single night if my Bamford Pillow Mist ($35). I’m obsessed with the smell and got my boyfriend hooked on it too.