When tragedy strikes in a place that feels at once a million miles away yet so close to home, it's hard not to feel helpless. In light of Sunday's tragedies, where 49 people were killed in a LGBT Orlando nightclub, the country spent yesterday in a bewildered fog. Most of us aren't politicians or first responders, so we have to wonder, what can we do to affect real change?
In the 36 hours since, I have been immensely inspired by the beauty community's role in supporting the victims in Orlando and the LGBT community at large. Makeup artists and beauty brands may not have the political power or skills to make new laws and physically protect those in need, but their influence is motivating and very real. If you are a beauty lover who feels helpless in the aftermath of Sunday's events, look to these inspiring actions. Here are five ways the beauty community is using its power to spread love and impact in tragedy's wake.
Big brands and influencers like Too Faced, Glossier, Lisa Eldridge, Manny Gutierrez, Teen Vogue, and scores of others have flooded our feeds with support for the victims in Orlando and solidarity with the LGBT community as a whole. Posting an image of alliance on social media is a small action, but it results in great influence.
Hundreds of makeup artists have paid homage to the victims, using their craft to create something beautiful out of something senseless.
Donating blood, helping Orlando hospitals, championing the LGBT community, registering to vote and doing your part to elect the right people: These are the ways regular people can create positive changes. In the past day, beauty influencers have used their giant platforms to remind us of that.
How are you showing your support for Orlando? Let us know in the comments below.