I Tried the Eco-Friendly Love Beauty and Planet Shampoo Bar—And It's Only $5

An eco friendly shampoo for soft, color-treated hair.

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Love Beauty And Planet Shampoo Bar

love beauty and planet shampoo bar

Byrdie / Joline Buscemi

What we like
  • Reduces plastic waste

  • Cleans hair

  • Sulfate-free

What we don't like
  • Difficult to apply

  • Fragrance may bother some

Love Beauty and Planet Shampoo Bar reduces plastic waste while keeping color-treated hair healthy and clean—the low price is just a bonus.


Love Beauty And Planet Shampoo Bar

love beauty and planet shampoo bar

Byrdie / Joline Buscemi

We purchased the Love Beauty and Planet Shampoo Bar so our writer could put it to the test. Keep reading for our full product review.

Love Beauty and Planet Shampoo Bar is different right out of the cardboard box. Instead of the typical liquid in a plastic bottle, this shampoo comes in the form of a soap bar in recyclable paper packaging. Designed to moisturize and clean color-treated hair, the rose-scented shampoo offers an eco-friendly hair care alternative.

There are a lot of reasons to try this shampoo in the first place: the cardboard packaging reduces waste, the brand and product is cruelty-, paraben-,  sulfate-, and silicone-free, and the ingredients are ethically sourced. But what about the formula itself? I swapped it into my hair care routine to try it out.

Ahead—my honest review.

Love Beauty and Planet Shampoo Bar

Best for: Color-treated hair

Uses: Hydrating, shine, protecting color-treated hair

Active ingredients: Amazonian Murumuru Butter

Byrdie Clean?: Yes

Cruelty-Free?: Yes

Price: $5-$12

About the brand: Love Beauty and Planet commits to doing good for both the planet and for beauty. The eco-conscious brand is both vegan and cruelty-free.

About My Hair: Dyed roots

I don’t dye my hair often, but I do need to touch up the roots every month or so in areas where I’ve started to go gray. I like to be as hands-off as possible when it comes to my hair, and avoid over-coloring and too much heat styling to keep it healthy, so I was interested to see whether a shampoo specifically for color-treated hair would allow me to dye it less often.

I currently use Olaplex shampoo and Living Proof Perfect Hair Day Conditioner. Together they’ve made my hair healthier and softer, so I wasn’t sure how a less than $5 shampoo bar would fit into my routine, however, I was happy to find out.

The Feel: Low on suds

The Love Beauty and Planet Shampoo Bar comes in a heart shape stamped with the brand name—and it looks super cute.

I’m new to bar shampoos and found the process of using them a little more tedious than liquid shampoos. Because it’s made without sulfates, it doesn’t create as many suds as a typical bar of soap, so rubbing it between my hands and then applying it to my hair was a no-go. Instead, I found the best way was to rub the bar directly on my hair. Again, because it doesn’t produce many bubbles, it was hard to tell whether I’d applied it evenly. I actually went in a second time and washed my hair just in case I’d missed any spots. It took longer to wash my hair than it does when I’m using my regular shampoo, but I also got to take more time to massage my scalp (which is good for hair health!).

love beauty and planet shampoo bar

Byrdie / Joline Buscemi

The Scent: Very strong

The Murumuru Butter & Rose scent is strong—before I’d even taken the bar out of the cardboard packaging I could smell the fragrance around my home. Fortunately, I love the scent so I don’t mind, but if you don’t like the smell it might be overwhelming. Surprisingly though the scent wasn’t very strong when I was actually using it in the shower, nor could I smell it on my hair the next day. 

The Results: Clean, shiny hair

I was concerned that my hair wouldn’t feel as soft or look as nice as it does with my usual hair care products, but it was smooth and shiny as ever (it didn’t do anything to calm down my frizz and errant baby hairs, though).

I hadn’t washed my hair in a few days before using the Love Beauty and Planet Shampoo Bar, and I was pleasantly surprised that once my hair was dry it felt clean and fresh again.

It’s too soon to tell how well it keeps color-treated hair protected, but I like knowing that it was formulated with this in mind. The gentle formula is made with murumuru butter, which moisturizes and protects hair, and can even help keep frizz down and add shine.

love beauty and planet shampoo bar

Byrdie / Joline Buscemi

The Value: Super affordable

The Love Beauty and Planet Shampoo Bar is only around $5, with some retailers charging up to $12 (still a steal). For a bar of this size—and let’s be honest, a shampoo of any size—this is on the very low end. Other shampoo bars are typically more expensive (like triple the price), so I think given the carefully sourced ingredients, this shampoo is more than worth the price.

love beauty and planet shampoo bar

Byrdie / Joline Buscemi

Similar Products: Eco-friendly options galore

Lush Angel Bar ($14): For those looking to seriously limit their waste, try this shampoo bar that comes with no waste at all (assuming you purchase in-store!). The shampoo is good for dry hair and safe for color-treated hair. It’s more expensive for less, though—about $14 and half the size of the Love Beauty and Planet Shampoo Bar.

Bar None Hydrating Shampoo ($12): Dry hair will soak up the hydrating ingredients in this Bar None shampoo bar (like castor oil, cocoa seed butter, and coconut oil), and the Earth will appreciate the zero plastic packaging. It’s about $12 for a 3.5-ounce bar.

Final Verdict

Love Beauty and Planet Shampoo Bar is an absolute steal for the price, and it’s an especially good choice for anyone reducing their plastic waste. It cleans hair well, leaves it shiny and healthy,  and at the very least it’s a wonderfully fragrant bathroom scent.


  • Product Name Shampoo Bar
  • Product Brand Love Beauty And Planet
  • SKU 055086004862
  • Price $5.00
  • Weight 4 oz.
  • Ingredients Sodium Cocoyl Isethionate*, Stearic Acid*, Water (Eau), Sodium Isethionate, Fragrance (Parfum), Rosa Damascena Flower Extract*, Astrocaryum Murumuru Seed Butter*, Cocos Nucifera (Coconut) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Sodium Chloride, Alpha-Isomethyl Ionone, Benzyl Alcohol, Benzyl Salicylate, Citronellol, Coumarin, Hexyl Cinnamal, Linalool *Plant Based Ingredients

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