This New Drugstore Brand Is Vegan, Cruelty-Free, and Totally Eco-Conscious

Photo: Love Beauty and Planet

Over the last few years, the drugstore beauty category has been expanding to cater toward more natural, organic, and niche products. Take Target for example. Alongside the classic brands like Maybelline, Revlon, Neutrogena, and Almay (all of which we love by the way), you can find other more boutique brands like Well People, Pacifica, Fig & Yarrow, and S.W. Basics. 

While these natural, cruelty-free, and/or organic products are becoming more accessible, there is yet to be a brand that's focused solely on sustainability. That's where Unilever's new brand Love Beauty and Planet comes in. It's a new line of personal care products—think body wash, shampoo, conditioner, and more—that's produced and packaged with the environment in mind. Its slogan is "beauty and its environmental impact are inseparable." Keep scrolling to see the first few products that have just hit drugstore shelves.