As beauty editors, we get bombarded with a ton of new products every day (we know—tough life). Reviewed is a series where we report on some of the best products we've tried. Whether it's a drugstore lipstick that lasted all day or a hand cream that saved us during winter, you'll find all of our favourites in this column. Enjoy!
It's no lie I love a good drugstore mascara. I waxed poetic about the L'Oreal Paradise formula a few months ago, and now I'm here to spruik the brand's latest innovation, Unlimited. When it comes to mascara, I like long, defined, hitting-the-inside-of-my-sunnies kinda' lashes. For this reason, I typically gravitate towards comb wands (Paradise and Better Than Sex are in fact the only exceptions to this—I LOVE both of these products so much) as I find they give better length. Unlimited is in fact a comb, so we were off to a promising start.
The packaging is not as fun as the pink Paradise tube, and the wand itself actually bends about 45 degrees. This is supposedly to assist you with capturing every single baby lash, but I don't really see the point—nevertheless, it's a bit of fun.
The magic however, lies in the wonderful length the product gives after a few coats. I tried it on at my desk (I'd come in to work without mascara that day—lazy beauty editor much?), and was very, very impressed. It made my eyelashes super long, defined, and really black. Want proof? Keep scrolling.
Inky black and just stiff enough to hold a curl, this drugstore formula is the business. Plus, it's currently 50% off at Priceline. Score! If you want one immediately, I've popped a link directly below. You're welcome!