My Struggle for Lush Lashes Was Real—Until I Tried L’Oréal's Voluminous Mascara

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L'Oréal Paris Voluminous Lash Paradise Mascara

l'oreal paris voluminous lash paradise mascara

Byrdie / Ashley Rebecca

What We Like
  • Can reapply the formula through the day

  • Lashes don't clump together when applied

  • Dries quickly and no flaking

What We Don't Like
  • Product gathers on wand and clumps

  • Needs an oil-based eye makeup remover to remove

  • Not many shade variations

If volume and length are what you’re after in a mascara, L'Oréal Paris' Voluminous Lash Paradise Washable Mascara won’t disappoint you as far as delivering the results it promises, on top of being really easy to use and non-irritating.


L'Oréal Paris Voluminous Lash Paradise Mascara

l'oreal paris voluminous lash paradise mascara

Byrdie / Ashley Rebecca

We put L’Oréal Paris' Voluminous Lash Paradise Washable Mascara to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.

No matter what kind of eyelashes you were born with, it’s safe to say the quest for long, voluminous eyelashes has surfaced at least once in your makeup journey throughout the years. Mascara formulas can tend to over-promise results with eye-catching marketing gimmicks and television commercials that seem to run constantly, yet there are several mascaras that really do deliver on their promises.

I tested out the L'Oréal Paris Voluminous Lash Paradise Washable Mascara to see if it really would give my eyelashes next-level volume—and what I found was that this particular formula delivered results way beyond my scope of expectations.

L'Oréal Paris Voluminous Lash Paradise Washable Mascara

Best for: Eyelashes only

Uses: Lengthening, volumizing, and thickening eyelashes

Potential Allergens: Iron oxides, titanium dioxides, paraffin, alcohol, synthetic beeswax, talc

Byrdie Clean?: No

Price: $11

About the Brand: Holding the title of the world’s largest cosmetic company, L'Oréal Paris has many different divisions, including perfume, hair care, sun protection, skincare, hair color, and makeup.

About My Skin: I'm a daily makeup-wearer

Mascara is important to me. I love looking like I have long and voluminous eyelashes. I am a daily makeup-wearer but tend to skip a few days of wearing mascara, just because sometimes I don’t feel like removing it. I usually wear mascara three to five times per week, so it’s an absolute must-have product in my makeup arsenal.

Beyond that, I like to wear natural-looking foundation, concealer, brow gel, blush, and bronzer, and of course, a good highlight. I will play up my eyes every now and then, but if I could choose one eye product to wear it would always be mascara. Some brands that I wear often are NARS, Giorgio Armani Beauty, Milk Makeup, and Victoria Beckham Beauty. 

l'oreal paris voluminous lash paradise mascara
Byrdie / Ashley Rebecca 

How to Apply: Start at the base of your lashes

To get the best results from this mascara, it’s important to start at the base of your lashes and wiggle the brush ever so slightly to secure it, and then apply in an upward motion all the way to the tips of eyelashes. This formula allows you to apply several coats back to back without clumping, so if you feel you want to keep adding mascara you can do so pretty easily. 

l'oreal paris voluminous lash paradise mascara
Byrdie / Ashley Rebecca 

The Results: Full, voluminous lashes

I feel like I’ve tried a lot of different mascaras and have the beat on pretty much each one. This was my first time trying this formula, and wow, I was so pleased with how long and full my lashes looked. I noticed a change in volume right away from my bare lashes after applying this mascara. I also did a test with this mascara which I often do when trying new formulas, which is to apply it in the morning and then apply it again in the afternoon to see how well it glides on the lashes. When I re-applied this mascara just for fun, it made them look darker and thicker, but it didn’t clump at all.

The formula is very smooth and glides on lashes with ease.

I feel that the results matched what the mascara advertises, so when you’re purchasing this product, you really are getting what you pay for. The product can gather around the wand which needs to be wiped off, but the brush and bristles are other aspects of what makes this mascara successful and unique. There is enough space in between the bristles to get each eyelash coated in the product, and it helps the formula not to clump or flake.

l'oreal paris voluminous lash paradise mascara
 Byrdie / Ashley Rebecca

The Value: An absolute steal

Most mascaras that deliver similar results to Lash Paradise are double the cost. For a lengthening, thickening, and volumizing mascara at a price of only $11, you are getting what you paid for and then some, resulting in a very budget-friendly and results-oriented purchase. In simpler terms, for what this mascara actually does, I think the price of this mascara is an absolute steal for the benefits it has. 

l'oreal paris voluminous lash paradise mascara
 Byrdie / Ashley Rebecca

Similar Products: You've got options

Milani Cosmetics Highly Rated 10-in-1 Volume Mascara ($10): This highly rated mascara delivers volume, lifting, and lengthening results for thick, full eyelashes. Start by applying this mascara from the root of the eyelashes to the tip, and build your desired thickness and intensity.

Essence Cosmetics I Love Extreme Volume Mascara ($5): If voluminous eyelashes are what you’re after, this Essence mascara will hit the spot. Deep black pigments coat the eyelashes while a large brush helps curl and volumize your lashes instantly upon application.

Pacifica Highest Lash Chronic Volume Mascara ($14): This Pacifica mascara contains hemp-derived cannabis sativa oil in its vegan formula to help promote volume and lengthening for eyelashes. Formulated without parabens, talc, or phthalates, it’s a safe option for those with sensitive eyes.

Final Verdict

Look no further for a volumizing mascara that will thicken and add instant length to your lashes. The L'Oréal Paris Voluminous Lash Paradise Washable Mascara is the gift that keeps on giving. I'm certain you’ll continue to use and purchase this mascara long after your first time trying it.


  • Product Name Voluminous Lash Paradise Mascara
  • Product Brand L'Oréal Paris
  • SKU 071249343258
  • Price $11.00
  • Weight 0.28 oz.
  • Product Dimensions 4.7 x 0.5 x 4.7 in.
  • Included mascara only with application wand
  • Color/ Shade Black/Noir 201
  • Shade Range Shades range from brown to black and some waterproof options
  • Ingredients Isododecane, Cera Alba / Beeswax / Cire Dabeille, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Disteardimonium Hectorite, Dilinoleic Acid / Butanediol Copolymer, Aqua / Water / Eau, Allyl Stearate / VA Copolymer, Oryza Sativa Cera / Rice Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP / Eicosene Copolymer, Propylene Carbonate, Talc, Synthetic Beeswax, Ethylenediamine / Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Panthenol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT. May Contain: CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide.

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