I Tried On One Of The Buzziest Drugstore Mascaras—This Is How It Looked

model with short curly hair


Late in 2017, I was informed that one of L'Oreal's latest innovations, the Paradise Mascara ($25), would finally be launching in Australia in 2018. Now, for any beauty aficionados out there, you'll know the hype on the internet surrounding this mascara was real, because—let's face it—there are some similarities with one of the most famed mascara's already on the market (I'll let you figure that one out). Questions were flooding forums everywhere; Is this the drugstore dupe we've all been waiting for? 

Well, as a duty of service to you dear reader (also, it's my job), I tried the mascara everyone's talking about, and took some photos to accompany it. You're probably dying of curiosity by now, so keep scrolling for my honest breakdown. 

L'Oreal Paris Paradise Mascara in Black $25
Courtesy of Emily Algar

So, here we have me, at my desk, about 15 minutes ago, wearing three coats of the L'Oreal Paradise Mascara ($25) in black. I don't want to toot my own horn too loudly, but I think my lashes look pretty long, lean, and defined—all the things I want in a mascara. I've posted one more pic below, and then I'll get to some further insights regarding performance. 

Courtesy of Emily Algar

Less attractive, but a better view of my entire lashes—this mascara is actually the business. It builds volume and length easily, and garnered a bunch of compliments form my co-workers. Application is pretty standard as far as mascaras go. I found the wand needed a little wiggling as it moved through the lashes, so as to not get clumpy, but otherwise it went on like a dream. The formula is silky and inky black, and it works quite well when it comes to layering coats. The brush is a subtle hourglass shape, and short in length. I am normally a comb-wand kinda' girl, but this thicker, fluffy brush most certainly delivered, IMHO. 

So, will it replace my regular go-to's you ask? Sometimes. Replace is a strong word, but this will definitely get a run in my makeup routine. I'd even go so far as to say that my current list of two holy grail mascaras now stands at three (this is big!). It's actually currently sold out online, but if you dash to your nearest Priceline, you might be able to pick one up (I'll cross my fingers for you). Otherwise, keep an eye out for restocks. 

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