L’oréal Paris' Elvive Clay Shampoo Hydrated My Hair for Only $5

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L'Oréal Paris Elvive Clay Rebalancing Shampoo

l'oreal paris elvive clay rebalancing shampoo

Byrdie / Ashley Rubell

What We Like
  • Creamy consistency, but not heavy

  • Super affordable

  • Fast results

  • Sulfate-free

What We Don't Like
  • Takes multiple washes to see results on ends

The L’Oréal Paris Elvive Extraordinary Clay Shampoo offers a longer lifespan between wash cycles with refreshed roots and hydrated ends. This product will give you balanced, healthy-looking hair for around $5, and you’ll see the results in less than one week.


L'Oréal Paris Elvive Clay Rebalancing Shampoo

l'oreal paris elvive clay rebalancing shampoo

Byrdie / Ashley Rubell

We put L’Oréal Paris' Elvive Extraordinary Clay Shampoo to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.

Oily roots are a natural occurrence no matter what hair type or lifestyle you have (and dry shampoos are only a temporary, band-aid solution). Clarifying shampoos can help to refresh our oily roots, but too much use actually strips the natural oils we need for healthy strands and leads to dull color and dried-out ends. Enter a rebalancing shampoo that cures both oily roots and dried ends: L’Oreal Paris Elvive Extraordinary Clay Shampoo.

Since both of those woes are areas of my own hair concerns, I agreed to give this product a test run. Read on for my full review.

L’Oréal Paris Elvive Extraordinary Clay Shampoo

Best for: Oily roots and/or dry ends

Uses: This product is made to purify oily roots and hydrate dry ends. 

Active Ingredients: Three refined clays

Byrdie Clean?: Yes

Price: About $5

About the Brand: L’Oréal Paris is a global beauty brand that focuses on offering luxury products at affordable price points to the masses.

About My Hair: Untreated, always thirsty, and oily from sweat

My hair is mid-length, medium density and with the right moisturizing products, can show off a lot of my natural waves. I typically use a leave-in conditioner or serum to eliminate frizz while my hair air dries, and I avoid products like mousse and curl creams because I don’t like how sticky and heavy they feel (though I love the way my waves respond with wild enthusiasm). I have no color or chemical treatment on my hair so it’s pretty healthy—I do very little styling or heat on my own hair—but I do live in a very dry climate, with constant environmental heat drying out the air around me, up in the mountains. 

Recently, I’ve been starting my day on the stationary bike, riding about 5 miles every morning. As you can imagine, I end up sweating a lot. This new change in my lifestyle has caused my roots to get greasy fast, and my hair has been looking more limp and lifeless than it usually does. I typically alternate between using a volumizing shampoo from Virtue Labs and clarifying shampoo from Davines—both brands I trust and have a strong relationship with (as a hairstylist). I’ve had to bump up my frequency of washing to every third day when I normally would extend my washes to the fourth day. This higher frequency of washing has caused my ends to dry out a bit. 

The Feel: Thick and creamy

This rebalancing shampoo is creamy and easy to lather. As someone with medium-thick hair, I love the feel of a good lather while I’m washing to help prevent me from over applying the product or not rinsing out thoroughly. It dispenses thick but doesn’t feel like it has much weight to it. Once the suds made their way down the drain, my scalp was left feeling squeaky clean. 

l'oreal paris elvive clay rebalancing shampoo

Byrdie / Ashley Rubell

The Results: Extended wash cycle 

I’m spoiled with my hair products and typically use luxury brands at a much steeper price point (because I’m a hairstylist). The last time I used a low-budget shampoo was probably 17 years ago, so this L’Oréal Paris Elvive Extraordinary Clay Shampoo really took me by surprise. 

After my first time using this shampoo, I was able to return to my extended time between washes.

After two days of working out, my roots weren’t nearly as oily as I was used to experiencing, and it wasn’t until my fourth day that I began to see and feel that my hair was ready to wash again. I didn’t notice a big difference in my ends the first time, but I did skip the post-shower treatment of a leave-in or oil just to see how my hair held up. By the second use and air dry, I could tell the ends of my strands felt softer, and they had an easier time adjusting to the air dry without any extra sprays to help tame them. 

l'oreal paris elvive clay rebalancing shampoo

Byrdie / Ashley Rubell

The Value: An absolute steal 

For the price of this product alone, there’s really no question of whether or not you should try this shampoo. At around $5, this shampoo held up with my much more expensive alternatives and also eliminated the need for extra styling/conditioning products. My hair was clean and hydrated, looking healthy and refreshed for mere pennies considering the price per use. 

l'oreal paris elvive clay rebalancing shampoo

Byrdie / Ashley Rubell

Similar Products: Quality at cost

Pantene Pro-V Daily Moisture Renewal Shampoo ($12): Pantene Pro-V is a similar brand in my mind that makes affordable products for the masses. Their Daily Moisture Renewal Shampoo is the same size (12.6 ounces), and very close in price (between $4 to $12 depending on where you buy it from). The biggest difference between these two products is that the L’Oréal Paris Elvive Shampoo is free of sulfates, which can be unnecessarily harsh and irritating, and the Pantene Pro-V is not. 

Final Verdict

The L’Oréal Paris Elvive Extraordinary Clay Shampoo keeps roots refreshed and ends hydrated. This shampoo will have hair looking healthy and balanced at an attainable price point without compromising its formula to harmful ingredients.


  • Product Name Elvive Clay Rebalancing Shampoo
  • Product Brand L'Oréal Paris
  • UPC 071249334959
  • Price $5.00
  • Weight 12.6 oz.
  • Ingredients aqua / water / eau sodium laureth sulfate coco-betaine glycol distearate sodium chloride ppg-5-ceteth-20 parfum / fragrance sodium benzoate octyldodecanol salicylic acid guar hydroxypropyltrimonium chloride carbomer linalool hexyl cinnamal benzyl alcohol benzyl salicylate citronellol argilla / magnesium aluminum silicate kaolin montmorillonite geraniol alpha-isomethyl ionone fumaric acid sodium hyaluronate ci 42090 / blue 1 sodium hydroxide citric acid

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