People Are Very Upset Over L’Oréal Paris’ Latest Instagram Hair Post

In today's age, when we're constantly bombarded with messages from all sorts of brands and products, companies have to go to great lengths to get our attention. Unfortunately, the resulting ad campaigns don't always hit the mark, which is why it's easy to recall one or two controversial advertisements from the past few years.

It doesn't have to be a full-fledged campaign either. Sometimes it's a simple piece of imagery or a misguided message. Sometimes all it is is a short Instagram ad, like in L'Oréal Hair's case. Today, the brand posted an ad on Instagram for its Elvive Collection, which is a line of reparative hair-care products. It showed a Caucasian woman brushing her long and straight brown hair. The caption read "#DidYouKnow - your hair tangles when it's damaged? Test your damage by brushing your hair. If it doesn't tug or tangle, you have healthy hair!" Keep scrolling to see a screenshot of the post.