This All-Natural Skincare Brand Lets You DIY Your Entire Skincare Routine

The quest for clean beauty can be a little disheartening at times. Take it from me, someone who has been gradually cleaning up and paring down her product collection, again and again, for years. Ideally, my goal is to become a skincare minimalist—someone who only uses a handful of products that are proven to work, despite their lack of harsh or harmful ingredients. I haven't quite mastered the whole situation yet, and that's due to the fact (okay, opinion) that clean beauty products aren't always fun. What I mean by that is the packaging is often underwhelming, the selection is often meager, and the products themselves often have limited lifespans or uses. ("Often" is the key word here.)

I know what you're thinking: That's a small price to pay for safety and purity. I concede. I also concede that the clean beauty industry has grown massively from what it was even a few years ago. More brands and more products mean more options and advancements. Whereas the "clean" end of my vanity was quite barren before, it's now covered in products from my favorite natural beauty brands like Fig+Yarrow, Rituel de Fille, Ilia, Herbivore, and RMS. Oh, and Loli Beauty, which is the newest to join my clean-beauty selection. It's a skincare brand that specializes in organic, ethical, and sustainable products that are also fun.