Call it the Kylie Jenner effect, or blame it on the fact that some of the biggest beauty brands launched a plethora of lip products this year, but according to The Telegraph, the most-Googled product right now is liquid lipstick. The creamy lipstick formula available in multiple finishes beat out second place–holder red lipstick for the top spot.
It's no surprise the trendy lip product is so popular on the internet—it's practically the hottest must-have of 2016, thanks to social media trendsetters and celeb-turned-makeup-mogul Kylie Jenner, whose line of matte Lip Kits are one of the biggest beauty hits of the year.
Brands from favorite drugstore Nyx to matte liquid lipstick trailblazer Anastasia Beverly Hills have paved the way for the buzzy makeup, and this fall, Kat Von D is set to release a clutch filled with 13 of the brand's best-selling Everlasting Liquid Lipsticks ($20 each). With so many brands embracing the liquid lipstick trend, we have a feeling this makeup staple will be around well into 2017.
Do you have a favorite liquid lipstick? Tell us in the comments, and shop our top liquid lipstick pics that won't dry out lips.