As far as beauty is concerned, Instagram is equal parts information and inspiration. There are accounts that celebrate skin tone diversity, accounts that give us major hair envy, and those that share inside access to celebrity beauty. While we consistently have a number of buzzy accounts on our radar, the newest one to grab our attention is truly unique. People either love it or hate it.
Let us introduce Emily Dougherty. She's the beauty and fitness director at Elle, who takes to Instagram to document her DIY lip colors. She films herself creating amazing lip shades—they range from golden red to velvety mauve and electric pink. How does she do this, you ask? Simple. By cutting up and mixing together multiple luxury-brand lipsticks. Keep scrolling to see her Instagram videos! But be warned—while some might get inspired to try a DIY lip color for themselves, others will cringe at the sight of a mangled lipstick.
If seeing two Dior lip colors (the Double Rouge Matte Metal Colour & Couture Contour Lipsticks in Jungle Beige, $35, and Vibrant Nude, $35, respectively) gave you heart palpitations, then this news won't make it any better. Other brands that have been subject to Dougherty DIY's include Tom Ford, Chanel, and *gulp* Pat McGrath.
This amazing red-orange blend (that we don't think we will ever stop loving, by the way) comes courtesy of MAC Lady Danger ($18) and Tom Ford Ruby Rush ($54) lipsticks. Listen up, because this is the first (and most likely the last) time we'll ever say this: We think we want to mash up a brand-new Tom Ford lipstick.
Even if watching a fresh lipstick get taken right out of the bullet makes you wince, you have to admit that Dougherty has an eye for blending. The colors she creates are beautiful and vivid. On each post, she shares which lipsticks she's using, just in case you want to make your own mix, too. And why not? Beauty is all about self-expression and customization, so take your lippies and mix them up. You might like the result better than the original.
Will you try making your own lipstick shades? Let us know in the comments below!
Opening Image: @liketoknow.it