Finding the right concealer can be like finding a needle in a haystack. Don’t even get us started with how time-consuming it is to blend colors to achieve the perfect makeup shade. It’s nearly impossible.
Thankfully, The Lip Bar has chosen to find a place on our makeup vanities with their six shade collection of brightening, self-setting, medium coverage, nourishing concealers that were created to save us some time and effort. The black-owned beauty brand is notorious for its vibrant lippies but has decided to expand to meet the needs of its cult following made up of mainly WOC. If you need another reason on why you NTK the brand, Michelle Obama recently launched a classic red liquid lipstick with them that sold out the same day.
“We couldn’t just launch another concealer collection,” CEO of The Lip Bar, Melissa Butler explained to Byrdie exclusively. “We had to create something in line with our philosophy of easy beauty for every shade, vegan, and cruelty-free. We created a simple, easy to use concealer collection infused with caffeine to instantly and effortlessly wake up your beauty routine.”
We had the opportunity to ask the Detroit-native why she found it necessary to create TLB's first concealer. She shared with Byrdie exclusively: "Concealer is one of my go-to products. I can just wear concealer and a lip and go about my day. So, I had to create something that fit my lifestyle and the lifestyle of the women we serve. Fast application, fast-drying, and easy to match were the must-haves."
Fast application, fast-drying, and easy to match were the must-haves.
Melissa also boasts that the Quick Conceal Caffeine Concealer collection is sheer enough to match your skin, blends smoothly, and adds enough coverage to enhance your natural beauty without any caking or baking.
“The best part is this, once you know your shade family, you know your concealer,” Melissa tells us. “No guessing, no effort, no expertise required.”
If you’re looking to get your hand on the Quick Conceal Caffeine Concealer collection ($15) it’s available today (Sept. 21) on TheLipBar.com.