Generally, I loathe targeted advertisements—they feel like an instant invasion of privacy and give me the sneaking suspicion that computers are, in fact, taking over the world. But today, I'll give them a free pass for leading me to LilyAna Naturals, an all-natural skincare brand with a growing cult following on Amazon.
Presumably because I'm always on the hunt for best-selling skincare products on the e-commerce site, I was served an ad for LilyAna's best-selling eye cream. I was immediately struck by the number of five-star reviews the product had amassed, and after a little digging, I realized that all four of its all-natural, vegan, and cruelty-free products are Amazon best sellers.
So far, the brand, sold exclusively through Amazon, includes just four products: a face cream, an eye cream, a retinol cream, and a vitamin C serum. All normally retail for $40, but are currently on sale for $20 or less. The eye cream is its most popular product, amassing 3525 reviews, 69% of which are five-stars, and claiming the number one spot on Amazon's best-selling eye treatment creams list. Next, there's the face cream, which has 3338 customer reviews, followed by the retinol with 3013 and the vitamin c serum with 1966.
The products hold up in the eyes of dermatologists as well. "They are a family owned and operated business that offers effectively yet gentle formulas with phenomenal customer service," writes The Dermatology Review. "Within the Lilyana Natural’s formula, there are some truly amazing ingredients. This is a line that embraces the simplicity of skincare, and using only the most effective, natural ingredients available." Shop the Lilyana Naturals product range below.
Click here for the cult products our editors shop on Amazon.