Why This Cult French Hair Mask Costs $145

You can buy a lot of things with $145: a pair of Zara heels (or two, if they’re on sale), 10 overpriced cold-pressed juices, a plane ticket to Vegas (well, from the West Coast)… The list goes on. And now, thanks to magical (albeit pricey) French hair mask, perfect hair can too be one of those things.

Leonor Greyl is a cult French hair-care brand beloved by Hollywood hairstylists and the It crowd, with a loyal following of the likes of Emma Stone and Madonna. The products prioritize natural, botanical ingredients, and deliver a no-fuss approach to haircare with a focus on hair health first.

The line is considered luxe, settling around the $40 to $50 mark for shampoos and tonics, but one product in particular has a price tag that stands out: the Masque Quintessence, which rings in at $145. (See previous perfect hair promise.)

So, what is it about this hair mask that makes it so wallet-lightening? Does it possess magical powers that will transform my hair into Selena Gomezworthy strands? Keep scrolling to read my review.