For some people, using all-natural makeup is a toss-up. One on hand, you would love to use a gentle, safe formula that’s free from all those icky ingredients found in more traditional formulas. On the other hand, there's always that possibility that it might not apply as well or last as long as regular formulas (we call this the “natural-makeup hesitation”). That hesitation is exacerbated when it’s liquid lipstick you’re talking about, since—you know—that particular product is all about opaque coverage and long-lasting color.
There is one brand, however, that somehow strikes a perfect balance between all natural and super effective. It’s called Lawless, and it’s the brainchild of a businesswoman, holistic health coach, and beauty lover. Just this past month, the brand launched a set of eight gorgeous liquid lipsticks that range in shade from peachy nude to dark red and vampy purple. If you haven’t guessed already, we’re kind of obsessed. Keep scrolling to see the next liquid lipstick formula you need to try.
The brand gets its name from its founder, Annie Lawless, who’s also the co-founder of Suja Juice and had long experienced natural-makeup hesitation. So she decided to fix it herself with Lawless Beauty.
All eight of the brand’s liquid lipsticks are long-wearing and highly pigmented, but they’re also free from all toxic, carcinogenic, and hormone-disrupting ingredients. Studies show that our skin absorbs the chemicals it’s exposed to, including those in beauty products, so seeing the long list of ingredients Lawless doesn’t put in its products (you can find that on its website) puts our fears to rest.
Each of the eight lipsticks smells like green apple (which we love), and the shades are right on the mark. There’s a metallic rose gold, a bright lilac purple, rich red, and rosy nude (all named after boys like Ryan, Leo, and George). They apply smoothly and don’t leave your lips feeling dry or cracked. Unlike some popular liquid lipsticks, they do smudge slightly even after drying down, but it’s a small price to pay for knowing we aren’t coating our lips with toxic ingredients.