While black, brown, blonde, and red hair colors are the most popular in a world of natural-beauty lovers, we can't help but swoon over the latest shade to take the hair color world by storm: Lavender.
While rocking purple hair might seem like a major leap, once you see how well the people below rock the hair color trend—wearing it straight, wavy, curly, up, down, and braided—you might just change your mind. (Hint: We bet you will.) Just remember: When it comes to unnatural hair colors—especially pastel ones—it's important to keep maintenance in mind when choosing your new look.
Excuse us while we swoon over these shiny natural curls. With bright pops of lavender extending all the way to the ends and dark roots up top, it's trendy and gorgeous all at once. Since natural hair is known to be drier and hair color treatments exacerbate that dryness, be sure to use a curl cream—like Briogeo's Curl Charismarice Amino + Avocado Leave-In Defining Crème ($20)—to keep your coils shiny and hydrated.
This dreamy lavender look gives us major mermaid vibes (and even a little Ursula vibes if we're being honest). If you don't have naturally curly hair but want to experiment with the look, try using a half-inch curling iron to get the look. And, whatever you do, don't forget a heat protectant! We love Living Proof's Perfect Hair Day Heat Styling Spray ($28).
Short Lilac-Blue Hair
This cotton-candy inspired hair color looks even better when fluffily styled as it is here. To recreate the style, be sure to have a texturizing spray on hand—we love Davines' This Is A Dry Texturizer ($34).
Pastel Purple Perfection
This lavender bombshell is giving us major hair envy—both for the color and the volume. To maintain the height to adequately show off the dusty purple hue, be sure to spritz your strands with a light-hold volumizing spray, like Drybar's Triple Sec 3-in-1 Finishing Spray ($26).