We’re always keeping an eye out for what beauty products our favorite celebrities are wearing to share them with Byrdies. This time around, we’ve rounded up Latinx-owned brands that have become staples in their routines in honor of Latinx Heritage Month (September 15-October 15). Diversity in our beauty products is important for shades, undertones, and innovations that cater specifically to POC. Even within the Latin-sphere, there are so many cultures—Mexican, Brazilian, Colombian, and more—that have made unique contributions to the beauty industry.
From luxe skincare created by a celebrity facialist to the Rihanna-approved brand that launched the most unexpected lip color trend—the stars show support to these Latin beauty brands. Unexpected drugstore finds made the list, too. Scroll on to see their favorites.
The brand’s vampy lipsticks and shadow palettes have racked up a number of celebrity fans including some of co-founder, Mexican-American makeup artist Lora Arellano’s clients like Rihanna and Serena Williams. Ever the trendsetter, Rihanna sported some of the brand's brightest colors including bold blues. While you can’t get your hands on her exact shade of blue they still have plenty of wearable mattes for fall.
It would be hard to find someone who wasn’t a fan of the iconic applicator which was created on the set of Girlfriends by Rea Ann Silva, who is of Mexican, Portuguese, and Irish descent. The product is not only game-changing, it's also a staple in several celebrity beauty routines from Kim Kardashian to Meghan Markle.
Mexican-American facialist Joanna Vargas has a list of celebrity clients and an even longer list of celebrity fans. Luckily, for those who can’t book an appointment with the expert herself, she's harnessed her secrets into a skincare line. The above exfoliating mask is a favorite of Naomi Watts and celebrity makeup artist Daniel Martin.
Luxury beauty brand Tata Harper, founded in 2007 by the Colombian native has quickly gained a number of A-list fans who love their natural and non-toxic skincare and beauty options. You’ll spot the brand’s green, sustainable packaging on a number of celeb shelves. Actress and natural-beauty lover Emma Watson gets her glow on with their cream cheek products.
Queer Eye's Antoni Porowski shared that Tata Harper's mild clarifying cleanser is one of his go-tos.
Jessica Alba, who has Mexican roots, isn’t the only loyal fan of her brand’s two-step mascara. The affordable lash lengthener is also in Daniel Martin’s kit and a favorite of celebrity makeup artist Mary Philips, so you'll likely spot it on the red carpet.
Rosies Huntington Whiteley
Sigma Beauty, founded in 2009 by Brazilian natives Simone Xavier and Rene Xaiver Filho, boasts brushes you’ll find in plenty of kits. Model Rosie Huntington-Whitely is among the brand's many fans. You’ll even spot one of their fluffy eyeshadow brushes in her YouTube tutorials.
But the brand is more than just tools. Actress and fan of Sigma, Vanessa Hudgens, featured its cheek palette in a sweet makeup tutorial video with her mom.