Lara Adekola

• Lara is a contributing beauty writer and social media marketing consultant with over eight years of experience in the beauty industry.
• Her writing has been featured in Allure, Teen Vogue, Nylon, The Zoe Report, and more.
• She's been writing for Byrdie since 2020.

Experience

Lara is a freelance beauty writer covering beauty and hair at Byrdie since 2020. Prior to contributing to Byrdie, she was a digital editor at Allure covering beauty trends and managing the social media accounts (boosting over 1 million followers globally).

She interned at several digital publications including Harper's Bazaar and Nylon before landing a role at Allure. In addition to editorial experience, Lara has worked in house for brands such as Fenty Beauty and Peace Out Skincare providing social media and marketing strategy.

Education

Lara graduated from Macalester College with a B.A in American Studies and a concentration in Media Studies. She has a M.A from NYU Steinhardt in Media, Culture, and Communications.

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