This Is Why Swedish Girls Are So Happy All the Time


Free People

Korea gave us an unrivaled new approach to skincare.; French girls remain the utmost inspiration for effortlessly cool hair and makeup. But Scandinavia's offering to the global realm of beauty is a little less tangible and perhaps a tad more salient: In Sweden, Denmark, and Norway, there's a specific emphasis on self-care and general well-being. (There's a reason why these countries, in spite of freezing temps and near-constant darkness for part of the year, are among the happiest in the world.)

It became all too clear that the rest of the world was taking notice of this way of life when hygge became a buzzword last year—one could argue that the hype surrounding the Danish concept of coziness almost rivaled that of Marie Kondo's The Life-Changing Magic of Tidying Up ($10). But for the Scandi-obsessed, there's a new concept to consider—this time, out of Sweden. While hygge was about surrounding yourself only with objects, people, and rituals that evoked warmth and happiness, lagom employs the art of minimalism to achieve the same ends. It directly translates to "just the right amount."

And with high-profile endorsements from everywhere from Vogue to (of course) IKEA, the concept is rapidly picking up steam. "Lagom is very much a part of everyday life," Niki Brantmark, author of Modern Pastoraltells our sister site MyDomaine. "The Scandinavian home strikes the perfect balance between minimalism and over-cluttered, resulting in a clean, calm space that is also warm and inviting." But while décor might seem like the most obvious outlet for lagom, there's no reason why this abstract notion can't be applied to all aspects of your daily routine—in turn, making you healthier and happier

And, it must be said: It's a great way to get a head start on spring cleaning. Below, find our tips for applying lagom to your beauty regimen.