Lady Gaga's Super Bowl Beauty Transformation Deserves a Second Look

Lady Gaga's Super Bowl beauty look was as iconically "Gaga" as her performance—outrageous, over the top, and absolutely dazzling. Though the singer has taken on a more subdued, even natural, approach to beauty as of late, she returned to her roots Sunday night as she took us all on a trip down memory lane with a back-to-back lineup of her biggest hits.

One of the most impressive aspects of Gaga's beauty look was how it completely transformed mid-performance. In true Lady Gaga fashion, she descended into the stadium wearing a cherry red lip—Marc Jacobs Beauty Le Marc Lip Crème Lipstick in Dashing ($30)—paired with a crystal-studded mask as sparkling as her bedazzled one-piece. The bold mask—complete with ruby-colored rhinestones that decorated her lids up to her brows and winged out below her lash line—adorned her eyes as she ruled the stage during the upbeat hits "Born This Way," "Telephone," and "Just Dance." But when Gaga took a seat at a piano to sing "Million Reasons," the slower single off her latest release, Joanne, she suddenly sported a more classic look.

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The sparkling winged mask disappeared without a trace to reveal a clean black-lined cat eye—Marc Jacobs Beauty Magic Marc'er Precision Pen Liquid Eyeliner in Blacquer ($30)—and smoky lavender lid with not a single eyelash out of place. We may need to check the slow-mo footage to discover exactly when Gaga stealthily pulled off the mask, but the abrupt difference worked perfectly to transition the performance and also beautifully showcased both classic and current Gaga aesthetics.

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According to makeup artist Sarah Tanno, the mask was a decal made of crystals that Lady Gaga was able to quickly peel off and get on with the show. "My inspiration for Gaga's makeup look was...Gaga," Tanno told Allure. "I looked at every era from her career and created something that felt iconic to Gaga and just elevated it into something new. I wanted her to be able to look back at this 10 years from now and have it feel timeless."

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