In September 2019, Lady Gaga stepped into the makeup arena with the fierce launch of her free-spirited beauty brand HAUS Laboratories, which aimed to challenge industry beauty standards. Now, the Born This Way singer is leaving yet another footprint in the cosmetics industry with the exciting announcement of her newest beauty products: “Heat Spell” and “Head Rush” highlighter duos.
Sprinkling her magical powers of influence on the 2020 beauty space, the newest additions to her cruelty-free, vegan makeup brand promise to be exactly what we need to showcase our artistic side this Fall—even if we have to showcase them from the safety of our social media timelines.
"I’ve always believed in the power of makeup to elevate self-love,” Lady Gaga shared previously about the launch. “HAUS Laboratories explored all the ways we can unearth inspiration with high-performance color and pay off.”
The duos are the perfect pairing of either matte bronzer or blush with shimmering highlighters. Heat Spell Bronzer + Highlighter Duo ($26) offers five bronzer/highlighter duos: Savannah/Sun, Desert/Dawn, Kindle/Ember, Hot Earth/Erupt, Volcanic/Lava.
In efforts to provide superior color-true coverage and blurring, Head Rush Blush + Highlighter Duo ($26) offers seven blush/highlighter duos: Bouquet/ Ribbon, Untamed/Intoxicate, Flirt/Fling, Rock ‘n’ Rose/All Night, Pleaser/Tease, Provoke/Revenge, Cherub/Angelique.
Available to shop today (Oct. 6), both products feature multiple shimmery and earthy colors with eye-catching names. Each highlighter boasts the ability to absorb and reflect light in order to deliver an enhanced and ultra-luminous glow, while the blush offers a soft-focus finish for smooth, creamy application, and weightless wear.
“These bronzer and blush duos are meant to celebrate the heat of your passion,” Gaga continues. “We formulated them to be a silky powder, that leaves a clean buildable finish with rich flirtatious hues and beaming highlighters. I’ve named them Heat Spell and Head Rush to indicate the ecstasy of celebrating you.”