Alert: Kylie Jenner Just Went Rose Gold

Updated 09/09/19

We should have known better than to assume that Kylie Jenner was going platinum for the long haul (by which we mean, oh, a month or two?). Yet true to her hair-chameleonic form, the 19-year-old has opted for a new shade just a few weeks after going blond overnight.

Jenner took to Instagram (where else?) to reveal her new hue: a pale, opalescent shade of rose gold, which has rapidly become the shade du jour for cool girls everywhere. (Okay, I may be biased since I already tried fall's It-girl hair color.)

Rose gold comes in a few variations, ranging from ashy to warm, sheer to punchy, copper to pale pink. Jenner chose a cooler, translucent wash that still allows her icy platinum color to peek through. Our prediction: Brace yourselves, because if this color wasn't completely everywhere already, it's certainly about to be.

Slide the image below to see the before and after of her new look.

If you're thinking about trying this shade yourself, just keep in mind that it requires some TLC to stay vibrant. Invest in a color-saving mask like Davines' Minu ($34).

Check out our editor's own rose gold hair transformation, and tell us: What do you think of Jenner's new color?

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