Update: As we could have only expected from the snap queen, Jenner gave her fans a comprehensive look at the new Kyshadow palette by way of a step-by-step tutorial. Check it out below:
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Brace yourselves, because Kylie Jenner has a makeup-related confession for you: While fans and beauty junkies alike have spent the past year clamoring for every new Kylie Lip Kit shade to hit the market, weathering every sellout and restock, Jenner has secretly been marketing her next makeup launch right in front of us. Look out, world: Kyshadow is here. (Pun game strong.)
"I've been using this palette every day for the past five or six months," she admits in the announcement video on her app. "Every Snapchat video, every Instagram… it's been this palette."
While there are undoubtedly other color iterations of Kyshadow on the way, Jenner is referring specifically to The Bronze Palette, which contains nine very versatile, long-wearing brown hues. "It was so important for me to release this one first," she says. "All of the makeup artists who work with me know that I'm very specific about the color brown." We can definitely relate—finding the perfect neutral can be a real struggle.
And now for the bad news: Jenner isn't done teasing us. As of now, we're unsure of Kyshadow's official launch date, though she promises that it's "very soon." We'll be waiting with bated breath—goodness knows how quickly these will sell out.
In the meantime, stay up to date with all the latest on Kylie's Lip Kits.