It's hard to believe that anything could eclipse the runaway, sell-out-in-seconds success of Kylie Jenner's Lip Kits—they alone, after all, gave way to the launch of the 19-year-old's cosmetics company. But if there's any makeup trend that might just have the edge over a Jenner-esque pout, it's our collective obsession with dewy, illuminated cheekbones. Truly, the strobing craze seems only to grow in a fever pitch, as there are more products available than ever that promise a lit-from-within glow.
This all being said, the market better prepare itself for one more contender: Jenner is rumored to be working on a highlighter—ahem, Kylighter—of her own.
Keep scrolling for a closer look!
Thanks to some master sleuthing by Teen Vogue, we know that Kylie Jenner, Inc. filed for a trademark on "Kylighter: face and body highlighter cosmetics; cosmetic brushes; Make-up kits comprised of highlighter cosmetics and cosmetic brushes."
The details end there, though we can only imagine that they'll be uncovered soon—though the ambiguous wait feels particularly excruciating for those of us who house very strong opinions on cream versus matte formulation. (Porque no los dos, Kylie?)
In the meantime, shop the drugstore highlighters that makeup artists love.