It was big news when Kylie Jenner revealed that Ulta would start carrying her namesake beauty line. It marks the brand's first real and permanent move into brick-and-mortar retail. Before this major announcement, you had to hover over your computer, hoping you would click "add to cart" quickly enough before that new Kylie Lip Kit sold out. It also meant that there was no way to test the shade before purchasing it, which, as we know, is definitely not ideal when you're trying to discern which lipstick will be most flattering or which concealer will look most natural against your skin tone.
Thankfully, all that fuss is in the past now that Kylie Cosmetics has officially moved onto to Ulta shelves nationwide. Yes, you can finally test, swatch, and shop to your heart's content. While only a small assortment is available online as of now (more is available in-store and even more is yet to arrive), allow us to celebrate the occasion by sharing the 15 Kylie Cosmetics products we like best. Maybe you're a Kylie Cosmetics newbie who's never dabbled in the brand before, or maybe you're a brand veteran who's trying to narrow down your extensive shopping list. Either way, this list may be able to help. Keep scrolling to see all 15 Kylie Cosmetics products we love best.
Let's begin with the product that started it all: the humble Lip Kit. This one, which is called Koko K, was inspired by her older sister Khloé. It's a cool-toned nude that sits somewhere between bubblegum pink and taupe. Funnily enough, it's the exact shade of lipstick we're used to seeing Khloé Kardashian wear—imagine that.
We also like the matte Lip Kit in the shade 22, which is one of the best red-orange colors we've ever laid our eyes on. The super-vibrant shade will pop against any skin tone. (This product is no longer available at Ulta, but you can still find it on Kylie Cosmetics.)
This palette, called the Blue Honey Palette, is a beautiful combination of nine eye shadows that range in color from sandy beige to cool teal and golden ochre. If you're looking to incorporate more color into your makeup routine, this is a good palette to reach for.
Jenner's line of concealers comes in a comparatively wide range of shades, which we appreciate. The liquid formula offers a smooth medium-coverage finish that can be sheered out with a beauty sponge or built upon for a more full-coverage effect.
This four-pan palette was born from a collaboration between Jenner and her older sister Kourtney. It's shimmery, peachy perfection. (This item is unavailable, but for something similar, we recommend The Peach Extended Palette.)
Although this blush color isn't one of Kylie's Favorites, according to the website (that title belongs to the shades called X-Rated and Barely Legal), it's our favorite shade. There's something about a vivid pop of pink that brings out the cheekbones in the best way.
We love to smudge brown eyeliner into our lash line to thicken the appearance of our lashes without adding falsies. This one from Kylie Cosmetics is a rich shade of espresso. (This product is no longer available on Ulta, but you can still find it on Kylie Cosmetics.)
If you find liquid lipsticks too drying, then opt for one of Jenner's cream formulas, like this one which is one of her top sellers. It actually just arrived back in stock on the main Kylie Cosmetics website. It's called Dulce de Leche, and it's a creamy caramel shade.
We're loving this rich ruby-red shade for a night out. This paired with a classic black cat-eye would look stunning.
Jenner's recent collaboration with her best friend Jordyn Woods produced this shimmering highlighter palette. It includes four different shades that range from cool to golden in tone. (This product is no longer available at Ulta, but you can still shop it on Kylie Cosmetics.)
Or try Jenner's loose highlighting powders, which she calls Ultra Glows. Dip a brush or a damp beauty sponge into the powder and apply it to the high points of the face for a shimmery radiance. You can even layer it over a cream highlighter for extra-glowy skin. (This product is no longer available, but we would recommend Kylighter for something similar.)
Kylie's Glitter Eyes are cream shimmer shadows, not unlike Stila's iconic Glitter & Glow Liquid Eyeshadow ($24) formula. This one, called Eat Cake, is a soft pink and gold shade. (This product is no longer available at Ulta, but you can still shop it here on Kylie Cosmetics.)
Ever since the People's Choice Awards, when we saw icy eye shadow trending, we've been really into silver eye shadow. This one is aptly named Frosty, and it's the perfect true silver for wearing during the holiday season and beyond. (This product is no longer available at Ulta, but you can still shop it here on Kylie Cosmetics.)
Make no mistake: Gloss is back thanks to brands like Glossier and (yes) Kylie Cosmetics coming out with high-def shiny formulas like this. Wear it alone for a little sparkle or layer it over another lip color for some extra drama.
We'll leave you with this pretty palette that was inspired by Jenner's daughter, Stormi. The cleverly named palette houses 10 pastel pressed powders. Five have matte finishes and the other matching five that sit below them have glitter finishes. (This item is no longer available on Ulta, but you can shop it on Amazon instead.)
Next, check out the buzzy new hair color Kylie Jenner just teased on social media. It also happens to be Pinterest's favorite hair color of the moment.