Meet Kosås, the newest color cosmetics brand straight out of Los Angeles, California, that has West Coast girls obsessing over its lipstick line. The semi-matte lip colors are available in a range of nude pinks, mauves, and reds, all of which were meticulously mixed to flatter all skin tones.
Founder Sheena Yaitanes recently launched the cosmetics brand following the birth of her daughter Electra (she even named a lipstick color after her). Yaitanes's mother was in the beauty business, which sparked her interest in the art and science of beauty. After spending time in Paris, Yaitanes began to appreciate the simplicity of French beauty, which would later inspire her to launch color cosmetics with a woman's natural beauty in mind.
Kosås products are simplistic, and its lip colors are made by hand using ingredients like rosehip, green team, and grape seed oils, and they are free of parabens, sulfates, and phthalates. Each color in the lineup is buildable so users can go from sheer to full coverage, and the formula is made to hydrate lips while giving off a matte finish.
Check out all of the gorgeous colors in the Kosås collection, available now.