Call me a credulous Westerner, but anytime a skincare or makeup product is labeled with the word "Korean," I'm hooked. I've tried many a Korean product that has essentially changed my entire skincare routine (hi, sheet masks and J.One Hana Cream, $50) and, consequently, the state of my skin, so I trust the efficacy of each new K-beauty product I use with every fiber of my being. And the powerful performance of K-beauty products is only equaled by how fun they are to use. The quirkier, the better, IMHO.
Ergo, whenever new Korean beauty launches are released, my interest is immediately piqued. And after doing some research and consulting with our resident K-beauty expert, Alicia Yoon, we've found a handful of exciting new products that will brighten and revitalize your skin, give your cheeks a nice flush, and perfect your pout. Get a load of our favorite new Korean beauty launches below!
Sheet masks, sleeping masks, and gel masks are all sheer gems in the skincare world, but petal masks are the wave of the future. In these petal-shape containers (get it?) are sheet masks combined with a hydrating oil pre-treatment for an intensive rejuvenating treat.
Treat lips to nourishing YooChae honey followed by the dual-ended lip color so lips are prepped and primed. Says Yoon, "Combined, this means quick fixes to help you look glowing on the go are a must; 24/7's multiplay cosmetics do just that. Lips are treated to color in addition to rich hydration. Getting ready has never been so easy."
Marketed as "a concentrate of youth," this mask delivers radiance and helps moisturize and smooth the skin in minutes.
Cleaning your brushes is a daunting task, but this product makes the chore 10 times easier. These wipes dissolve makeup and dirt while softening and conditioning your tools.
You may think cleansing your face in the morning isn't a total necessity, but Lagom argues that you need an oil-based cleanser to gently remove oil-based creams from the night before. This gel-to-water cleanser is a lightweight morning cleanser, formulated specifically to cleanse off the evening's debris (including the dust and dirt floating around in your bedroom).
The perfect dual moisturizer: Not only does it keep skin hydrated, but it also mattifies greasy skin by using its powdery formula to absorb excess oil.
Ever heard of ice plant? It's formulated from the Sahara to help soothe, hydrate, and minimize the appearance of pores. It's a serum and moisturizer in one for super-moisturized skin.
For instant soothing absorption, enjoy this gel mask with nourishing vitamin capsules that burst and melt into the skin upon contact.
Cushion compacts are all the rage as of late, but their sister, cushion blush, is the new product du jour. Dot it onto the apples of your cheeks, blend it in, and watch as the soft, gentle flush appears on your cheeks.
What's your fave new K-beauty launch? Tell us below!