Who remembers when contouring re-emerged onto the beauty scene a few years ago? It was the viral photo of Kim Kardashian West, aka Contouring Queen, in 2010 that had everyone talking. It looked like the most complicated, confusing game of tic-tac-toe ever. Interestingly enough, contouring has been around for ages and has a very fascinating history. Well, since then tips and tricks have made the practice seem a little less intimidating—and so have products galore. And KKW Beauty's latest launch is arguably her most shockingly simple contouring product yet.
On the heels of KKW Beauty's popular contour kit and highlighter palette, which consistently sells out, the brand just launched powder contour singles. It's a creamy, lightweight powder formula available in nine matte shades. If you find yourself going back to a single shade in your kit over and over again, these individually packed powders will be heaven-sent for you. You can conveniently carry it everywhere. Yep, it's essentially contouring on the go made easy.
The days of complicated contouring are long gone—a single shade will give your cheekbones, nose, jawline, hairline (honestly wherever) that sculpted, chiseled look you're going for. These launched on Friday, August 17, and retail for $20 a pop on KKWBeauty.com. By the looks of how things usually go when contouring and Kim is involved, you better snag your shade now before these fly off the shelves.
Here's a look at every shade in the collection.
Ed note: The darkest shade, Deep Espresso, is currently sold out. Check back on the website to track its restock.
Next: Kim Kardashian West told Byrdie six secrets about KKW Beauty that no one else knows. Read them here.