It's not often that we see candid, sans makeup pics of Kim Kardashian West. And while she's undeniably beautiful in person, most of the images we see of the business mogul are fine-tuned copies that have been Kim-approved once her glam squad has worked their magic. But in a rare moment of vulnerability, she shared the reality of her skin underneath the filters and KKW concealer—guess what? Even Kim Kardashian West has dark circles.
After doing an entire conceal, bake, and brighten routine with her KKW Concealer Kit ($90), she told her followers she'd wash off all the product to show just how well the kit conceals her dark circles (a genius marketing ploy, if we've ever seen one).
"OK, so I took all my foundation off, and you can really see how dark my under-eye circles are and how crazy they look...but that's what concealer is for," she muses. We wouldn't call them "crazy"—dark circles are a fact of life that virtually everyone faces. They're most often due to lack of sleep or just a result of heredity (read: thin under-eye skin and hyperpigmentation).
So while concealer masks the discoloration, it's better to target the surface to treat them. And even though West is a makeup fanatic, a post on her app revealing her favorite eye patches for dark circles infers that she's aware that concealer and powder are only a temporary fix.
"Eye masks really work for me," she writes. "They make me look refreshed, less tired, and more radiant." Curious about which eye patches she reaches for the most?
Take a scroll below.
The internet went wild for KNC's plumping lip mask, so we weren't surprised when we saw people wearing the brand's shooting star eye patches all over Instagram. They're infused with retinol, collagen, aloe, and hyaluronic acid to thicken the under-eye area and disguise discoloration. And of course, they make for a great selfie.
In a clinical study, 90% of users noticed that their under-eye area was intensely hydrated after applying these translucent hydrogel patches. All it takes is 10 minutes of wear, and tired, depleted under-eyes will appear decongested and more radiant.
Rodial's unique Dragon's Blood complex (sap from the Croton lechleri tree) helps to lift, smooth, and tighten the under-eye area, while arnica extract reduces puffiness and brightens.
Skyn Iceland's eye gels are beloved by celebrities like Rachel Zoe and Gwyneth Paltrow. Claiming that they feel like a caffeine jolt to the face, Zoe mentions that "these eye gels top [her] list as a must-have beauty necessity." They don't come soaked in an essence or serum like most eye gels—instead, the top side is delicately soft while the underside is a transdermal gel that tones, brightens, and reduces puffiness.
Similar to the Skyn Iceland gels, these patches are adorned with a soft fabric on top and gel underside. Shiseido also opted to add retinol to their formula to act as a steam press for puffiness and fine lines.
Yes To is a drugstore brand known for creating affordable, yet effective products. These energizing eye masks are no different. Formulated with coffee, this Yes To option stimulates circulation and intensely hydrates with the help of coconut extract.
Give your eyes the star treatment with these bio-cellulose patches by Starskin. Soaked in fermented coconut juice for immense hydration, these patches are also formulated with licorice root, adenosine, and allantoin. Just 15 minutes, and you'll appear refreshed and rejuvenated.
These vegan, hypoallergenic eye patches by Tarte feature jellified algae and coconut oil to hydrate and illuminate tired eyes in just one use.
Originally developed to accelerate the healing process for burn victims, these coconut-derived patches form a barrier on the skin while hydrating actives of red algae, green tea, and peony deeply penetrate for added moisture and free-radical protection.
Give puffy under-eyes the Midas touch with these gold foil patches. Wander Beauty's Baggage Claim Eye Masks trap in heat to prevent product evaporation while calendula, vitamin C, and shea butter get to work on fine lines and wrinkles.
Next up, check out more of KKW's favorite skincare products.