Kendall Jenner and Kim Kardashian West Use the Same $4 Shampoo



We'd argue that impossibly glossy, inky-black locks are as much a part of the Kardashian-Jenner doctrine as dynamite social media savvy. And yet we always kind of figured that like the family's almost-alarming propensity for selfies, the recipe to their covetable manes laid just out of reach—the handiwork of top secret beauty officials (and possibly those SugarBearHair pills everyone is always talking about on Instagram).

And so we were pretty floored to hear that at least two of them swear by a no-frills, extremely wallet-friendly hair product that you can swipe up at your local drugstore. In a new interview with Allure, Kendall says she owes her own sleek mane to a $4 shampoo—which, by the way, she says she first learned about from sister Kim, after pricier formulas just weren't cutting it. Keep reading to see what she uses!