Each time Pat McGrath teases a new product, we're left breathless. She dropped quartets of megawatt metallics; gleaming, light-reflecting highlighter (appropriately named Skin Fetish); and glitter lip pigment we never saw coming. The legendary makeup artist always seems to leave us guessing—and then delivers the most awe-inspiring formulas to satiate the beauty palettes of models, celebrities, editors, and fans alike. It's her brilliant understanding of makeup, the market, and social media fire that allows for her products to sell out in mere minutes on launch day.
Now, ahead of the release of her newest kit, Dark Star 006, she's chosen an appropriate muse: Kim Kardashian West. The business woman and reality star is equally driven, with a face so immaculate, it's almost blinding to look at.