To say we're obsessed with Estée Lauder's latest video featuring spokesperson and It model Kendall Jenner would be an understatement. In the 30-second short, Jenner is on set shooting for the brand's new Pure Color Envy Liquid Lip Potion. The photographer tells her that it's go time, so she puts her phone away, except something strange (and adorably delightful) happens. While he's instructing her to take serious model shots, silly photos of Jenner taking selfies keep appearing on his camera. We see her posing closemouthed and focused, arms over chest, but what shows up on screen is Jenner all smiles, sticking her tongue out and flashing a peace sign. The photographer eventually walks off set in confusion while an all-knowing Jenner gives a red-lipped smirk to the camera. Instagram stars will be Instagram stars! We knew Estée Lauder would be doing something different by tapping a young social media presence like Jenner, and this video makes it clear that campaigns featuring the star will be anything but basic. Watch the video below and tell us what you think!
Did you love the concept as much as we did? Sound off below, and click here to shop the new Pure Color Envy Liquid Lip Potion ($30) featured in the film!