While you were living it up this weekend, Kendall Jenner made huge waves in the beauty world by announcing she is the new face of Estée Lauder, through a photo on her Instagram account. In a statement sharing the news, the brand called Jenner "the ultimate Instagirl" (she does have 15 million Instagram followers, after all), and intends to harness Jenner's immense social media power to reach a younger generation of women. In addition to appearing in traditional print and television ad campaigns for the global cosmetic company, Jenner will be producing digital content that will live across her social media channels as part of the partnership.
The news came the same weekend that photos of Jenner's 13-page spread in December's Vogue, shot by Patrick Demarchelier, were released. Talk about having the best weekend ever!
If the stunning announcement photo is any indication of things to come, we can't wait to see what's next for the beautiful brunette in her new role with Estée Lauder.
What do you think about the news? Do you like Jenner as the new face of Estée Lauder? Let us know below!