The Glorious Evolution of Kate Moss's Beauty Look

a young Kate Moss


Steve Eichner
 / Contributor / Getty Images

It's safe to say Kate Moss's face, like Helen of Troy's, could launch a thousand ships. It's definitely inspired millions of women to dabble with a kohl eye or dare to wear a bold red lip (which, by the way, we still don't know how Kate manages to make look so effortless). Mossy is a style icon for the '90s generation (then and now), and it's fair to say she'll be inspiring women for years to come.

A look back at her best beauty looks from 1989 to the present day proves that her easy-going approach to hair and makeup means it never looks try-hard and rarely looks dated. When talking with Byrdie in London recently, she said her beauty mantra was "Don't take it too seriously!" Trouble is we can all but guarantee you're going to become seriously obsessed with all Kate's best looks. Keep scrolling to see the beauty evolution of London's most famous face…

No-Makeup Look in 1990

Kate Moss beauty evolution
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A fresh-faced, no-makeup look way back in 1990.

A Change to Ombré Hair

Young Kate Moss, long brown hair, beauty evolution
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Kate Moss knew ombré hair was a thing way before any of us did…

A Natural No-Makeup Makeup Look

Young kate moss, blonde hair and red lips, beauty evolution
The LIFE Picture Collection/Getty Images

That face.

Voluminous Hair With Brushed Out Curls

Christy Turlington and kate Moss
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Back in 1993, Kate Moss was a fan of a big, curly 'do.

Her Grungy Beauty Look in 1994

Kate Moss and JOhnny Depp
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Here's Kate Moss with a grungier beauty look—oh, and Johnny Depp, circa 1994.

Her Signature Look in its Infancy in 1994

Kate Moss, red lips, beauty evolution
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On the catwalk in 1994 wearing what's now considered her signature eyeliner flick and red lip.

Pretty Pink Blush With Clumpy Lashes

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Photographed in 1994. The pretty pink blush is given edge thanks to those clumpy lashes. 

A Retro-Glam Look

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Looking retro-glam back in 1994.

Darker Hair and Classic '90s Makeup

Nude lips, long hair Kate Moss
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With darker hair and a classic '90s brown lip in 1995.

Frosted Lips in 1995

nude makeup, frosted lips, Kate Moss
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Here's Moss in 1995. Is it just us or is anyone else tempted to wear a frosted lip again? 

A Red Lip With Taupe Eyeshadow in 1995

Kate Moss Beauty Evolution
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Pairing a claret-red lip with a taupe wash on the eyelids back in 1995. It's a rarity to see Kate Moss without lashings of kohl and mascara these days. 

Sporting Fringe in 1995

Kate Moss and Johnny Depp
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With Johnny and a new full fringe in 1995. 

A Girly Makeup Look in 1996

Kate Moss, rosy cheeks, beauty evolution
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Fresh-faced with pretty, girly makeup back when Kate Moss was the face of Calvin Klein jeans in 1996.

Sharper Pink Shadow in 1997

No Makeup Kate Moss
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Wearing a wash of pink eyeshadow in 1997.

Smoky Eyes in 1997

Kate Moss, smokey eye
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A full-on smoky eye for Moss back in 1997.

Two-Tone Hair With Standout Eyeshadow

Kate Moss, curly hair
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Circa 1997 pictured with two-tone hair, big curls, and purple metallic eyeshadow, yet she still manages to look cool.

Barely-There Makeup With Darker Hair in 1998

Kate Moss, brown hair and no makeup
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Back to her darker hair color in 1998 and a barely-there makeup look for Moss. 

Her Take on White Eyeliner in 1999

Kate Moss, no makeup and pink lip
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Trying, and winning at, white eyeliner at the Cannes Film Festival in 1999.

Rocking a New Pixie Crop in 2001

Kate Moss Pixie Cut
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With a pixie crop in 2001.

A Flick of Liquid Liner in the Early 2000s

Kate Moss, pixie cut, beauty evolution
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Paired with a flick of liquid liner, Moss looks more '60s than 2000s.

Blonde Beachy Waves in 2003

Kate Moss, long hair
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Kate Moss with a blonder, beachy-haired look in 2003.

Big Curls Paired With Intense Smoky Cat Eye Makeup in 2004

Kate Moss, tight curls and thick eyeliner
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Looking very '70s/Studio 54 with her big curls and oversize smoky cat eye makeup in 2004.

Embracing the Boho Trend in 2004

Kate Moss sunglasses
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Glastonbury Festival in 2004, back when the boho trend was in full swing. Note her hair was blonder and less rocky then.

A Half-Up, Half-Down Style in 2005

Kate Moss beauty evolution
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We love this half updo Kate Moss wore back in 2005 so much so we're going to re-create it right now. 

Taking on the True Rock Chick Look in 2005

Kate Moss, eyeliner
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Looking like a true rock chick in 2005, Moss proved that you don't have to pair a party dress with a 'done' hairstyle.

A Standout Red Lip With Minimal Makeup in 2007

Kate Moss, red lipstick
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Effortless hair, minimal eye makeup and a standout red lip in 2007.

A Messy Fringe With Smoky Eyes in 2007

Kate Moss, thick eyeliner
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With a smoky rock-chick eye and a messy fringe in 2007.

Coordinated Eyeshadow in 2007

Kate Moss, bangs and blue eyeshadow
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Matching her eye shadow to her dress back in 2007, because Moss can do that kind of thing and totally get away with it.

Highlighting Her Long Fringe With a '60s-Esque Updo

Kate Moss, updo, light makeup
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Proving a long fringe can be incredibly versatile with a '60s-esque updo in 2008.

A Long Bob in 2008

Kate moss, short curls
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With a long bob in 2008.

A Gilded Smoky Eye at the 2009 Met Gala

Kate Moss headpiece
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We're obsessed with this '70s gilded smoky eye and matching turban that Kate Moss wore at the 2009 Met Gala.

Messy Fringe in 2010

Kate Moss, long straight hair
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A few years later in 2010, and Moss still has that flattering mussed-up fringe.

Full Fringe With Her Statement Red Lip in 2010

Kate Moss bangs
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A fuller fringe paired with her statement red lip in 2010.

A Serious Cat Eye Look

Kate Moss curly hair, winged liner
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Showing off a serious feline eye at the Dior show in 2010.

The Classic 'London Look' in 2011

Kate Moss, straight hair, red lips
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It's the classic 'London look' we all know and love in 2011—kohl-rimmed eyes and a red lip. 

A Brilliant Red Lip in 2011

Kate Moss, red lipstick, curly hair
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Wearing one of her red Rimmel lipsticks back in 2011.

A Nude Lip and Swept-Back Hair in 2012

Kate Moss beauty evolution
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Going for a masculine/feminine vibe here with a nude lip and swept-back hair in 2012.

A Glossy Red Lip in 2013

Kate Moss, yellow dress and wavy blonde hair
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In August 2013, Moss embraced her sun-kissed complexion, pairing it with a glossy red lip.

A Deep Side Part in 2014

Kate Moss, puffy pink coat, nude makeup
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Shown in London in 2014, Moss shows how switching your parting can really change your look.

A Zig-Zap Part in 2019

Kate Moss, sunglasses

In April this year, Kate Moss is worked that '90s zig-zag parting

Makeup by Charlotte Tilbury at the 2019 Cannes Film Festival

Kate Moss, red carpet
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Kate Moss at this year's Cannes Film Festival with makeup by Charlotte Tilbury.

Re-create Kate Moss's signature feline flick with Charlotte Tilbury's The Feline Flick Panther Quick Fine Line Shodō Eyeliner Pen (£22).

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