Kat Von D: "I Think Everyone's Vegan Deep Down Inside"


Getty/Rosdiana Ciaravolo

It’s exactly 5 o’clock, and my heels are clicking through the tiled lobby of the famed Hollywood Roosevelt hotel. I’m headed for the penthouse suite, where I’ll await my scheduled meeting with celebrity tattoo artist and beauty brand founder Kat Von D. (Just a casual Tuesday night, right?)

After enlisting the help of some hotel staff (curse my nonexistent sense of direction!), I am guided to the right room. The shiny black doors open to reveal a pristine table, atop which lie all of Kat Von D’s namesake beauty products—the Tattoo Liner ($20), Lock-It Concealer Crème ($26), and Everlasting Liquid Lipsticks ($20), just to name a few favorites. Across the way sits a mirrored vanity with two perfume bottles. One black, one white: They look like they’ve come straight out of a gothic fairy tale.

They’re the Saint + Sinner fragrances, which have been redesigned and relaunched to fit Kat’s modern aesthetic but, more importantly, her commitment to producing high-quality vegan and cruelty-free beauty products. Keep reading to see what she had to say about undertaking a vegan lifestyle and why it’s so important to “vote with your dollar.”

Next up, see the best vegan skincare products, hands down.