Kat Von D Is Hosting a Flash Sale Tomorrow, and Fans Are Already Losing It


The Beauty Lookbook

How's this for a nice kickoff to spring (or perhaps more accurately, a kiss-off to winter): Kat Von D is rolling out her wildly popular Everlasting flash event on Sephora.com starting at 3 p.m. EST tomorrow, March 1. True to custom, this month's iteration offers temporary access to a not-yet-released lip color that's perfect for the new season. K-Dub, a bright violet hue, doesn't officially launch until April, but you'll be able to get your hands on it for a short time tomorrow.

Technically, the lipstick is slated to be on sale for 48 hours (or as long as supplies last). However, if the brand's previous Everlasting flash events are any indication, you'd be wise to log on to Sephora right when it starts—the January and February events both sold out and subsequently ended in just three hours.

Keep scrolling to get your first look at the new shade!