The Beauty Lookbook
How's this for a nice kickoff to spring (or perhaps more accurately, a kiss-off to winter): Kat Von D is rolling out her wildly popular Everlasting flash event on Sephora.com starting at 3 p.m. EST tomorrow, March 1. True to custom, this month's iteration offers temporary access to a not-yet-released lip color that's perfect for the new season. K-Dub, a bright violet hue, doesn't officially launch until April, but you'll be able to get your hands on it for a short time tomorrow.
Technically, the lipstick is slated to be on sale for 48 hours (or as long as supplies last). However, if the brand's previous Everlasting flash events are any indication, you'd be wise to log on to Sephora right when it starts—the January and February events both sold out and subsequently ended in just three hours.
Keep scrolling to get your first look at the new shade!
While it's certainly the perfect time of year to add more color back into our daily looks, we might also add that the neon fuchsia hue is right on trend with the '80s resurgence we've been seeing all over the runways lately. And lest you be deterred by the prospect of bright purple smudges all over your face and teeth, let us vouch for this formula directly: It does not budge.
See more lip color trends we're loving right now.