Why This Cult-Loved Liquid Lipstick Has Over One Million "Loves" on Sephora

Updated 02/14/18

If you click over to Sephora's website (who are we kidding, the tab is probably already open), you'll notice a little heart next to the reviews on any given product page, otherwise known as the "loves." By clicking the icon, Sephora.com users can give their stamp of approval. For popular products, you'll notice tens or maybe even hundreds of thousands of loves. But recently we were stopped dead in our tracks when we noticed that Kat Von D's cult-loved Everlasting Liquid Lipstick has a whopping 1060K loves.

(If you aren't a "numbers" person like me, that's over a million.)

Everlasting Liquid Lipstick K-Dub 0.22 oz/ 6.6 mL
Kat Von D Everlasting Liquid Lipstick $20

I've read several articles and reviews of this seemingly life-changing lipstick several times over, but I somehow never took it for a test-drive. Theoretically, I was only doing myself a disservice. I'm not much of a lipstick girl and mostly stick to liquid formulas since they're the only kind that seem to stay put for me, so a formula that claims to be a "matte finish that feels weightless all day long" and has over million fans is a no-brainer. At long last, I picked up a tube of Dare and applied it first thing in the morning.


Here's me around 10 a.m. Initially, the formula felt very light, velvety, and creamy and dried down completely within about a minute's time. Fortunately, as the day wore on, my lips moved with the product instead of feeling like they were working against a dry formula. It's quite stretchy, like Spandex, as opposed to leather, to offer a visual.


Here's me after lunch. I ate a hefty artichoke and hummus sandwich (apologies, teammates, for anyone who had to witness that scene), and after wrapping my lips around the ciabatta, drinking several glasses of water and coffee, and touching up with a napkin, the product was still somehow cemented to my lips. After what should have been lip-product destruction, there was no creasing, pilling, or smudging.

The only downside was a bit of bleeding into the skin area around my lips come 4 p.m., but this could very well have just been a result of my destructive eating habits. All in all, I'm a huge fan. Consider the "love" icon clicked.

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