It's official. One of fashion's most beloved (and youngest!) models of the moment, Kaia Gerber, just landed a beauty deal—and a big one at that. Proving that while she may still be a fresh 17, you could hardly call her green. (After all, before she was a sparkling fixture at fashion week, she had already clinched a campaign with Marc Jacobs. Remember this gem of an interview with a then-15-year-old Gerber?) What's her newest exciting industry gig? Why, she's the youngest (at the moment) ambassador for YSL Beauty, of course.
Beginning with a campaign in January 2019, the brand tells us via press release the model will officially star as the face of the brand's beloved Rouge Volupté Shine Lipstick in addition to such cult favorites as the artist-loved Touche Éclat and Mascara Volume Effet Faux Cils. Both parties are equally thrilled regarding the new partnership.
“I think these days, everything you do has to be measured with a degree of responsibility," says Gerber in the same press release. "If there are people who view me as a role model, I really hope to be able to create positive images and messages that inspire others to feel confident about the way they look, to look after themselves, and basically to be kind to themselves."
And according to comments from Team YSL, they feel as if Cindy Crawford's lookalike offspring is the perfect fit for the job—emmanating both edge and playfulness.
“Kaia is a blossoming talent with a unique sense of style and a stunning beauty. The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey these values which entirely resonate with what YSL Beauté stands for," Stephan Bezy, international general manager of Yves Saint Laurent Beauté, says of Gerber.
For a taste of the brand's undeniable makeup magic, keep scrolling. We've gathered the three all-star standbys the model will officially rep come next year. Enjoy!