There are overnight sensations, and then there are the slow-burning stories of success. I actually prefer the latter. It's alway remarkable to chart someone's rise, knowing that it's only a matter of time before she becomes a household name. Kaia Gerber has been balancing on that precipice for many months now, and we're calling it: 2017 will be her year.
You could certainly argue that the 15-year-old already had her story cut out for her. She's the spitting image of her iconic mother, Cindy Crawford. (The two are the same enigmatic breed of all-American beauty.) She's been known to hit the festival circuit with close friend Kendall Jenner, who, as a budding photographer, also sees Gerber as something of a muse. But don't say that it all fell into her lap. The aspiring model is already working hard to achieve the career she sees for herself, and even as she books high-profile campaign after high-profile campaign and steadily ticks past one million Instagram followers, she still manages to come off as a very authentic—albeit very cool—ninth-grader. Keep reading to learn more about Kaia Gerber and her on-the-rise career.
One of Gerber's first big breaks came last fall when Marc Jacobs Beauty announced that she would be the newest face of the brand. "When the team reached out to me about being part of the Spring 2017 campaign, it felt like I was dreaming," she tells us. "Even after shooting, I still couldn't believe it was happening." But it all becomes very real this week as the campaign is unveiled.
One segment is a commercial shot by legendary music video director and producer Hype Williams, who coincidentally worked with Cindy Crawford on a Revlon commercial two decades ago. "He's such a creative talent and a legend in my eyes," she says. "His videos are always so cool and exciting. He creates an atmosphere where you can get into that headspace." As for any motherly advice, Gerber says that Crawford only insisted that she have fun.
Hype Williams/Marc Jacobs Beauty
Suffice to say, have fun she did, starting with the highly pigmented, '80s-inspired aesthetic. "The looks in the campaign showed me a new way of looking at makeup," Gerber says. "What I love about Marc is the sense of playfulness he exudes and how his products transfer that feeling when you wear them."
Off the clock, however, she likes to keep things California-casual, partially because she's plenty aware that she has many years ahead of her to experiment. "I like to keep it minimal in my everyday life because I’m young, but I'm also not afraid to play around and have fun with it," she explains.
As such, the staples she sticks to on a daily basis don't look that different than ours did at age 15—the chief difference being, of course, that she happens to be the spokesmodel for one of them. "I can't live without powder and my Marc Jacobs Feather Noir mascara," she says. "And lip gloss." Sound familiar?