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I Tried 7 New K-Beauty Products and Honestly, I’m Obsessed

As a beauty editor, I’ll try just about any product or trend once. Note that I said “just about,” because I’ll admit there are some questionable, just-plain-weird treatments celebrities have name-dropped over the years that even I won’t touch. Aside from those rare exceptions, though, you can pretty much count me in—especially when it means getting my hands on buzzy new products from a certain in-demand new beauty company. In fact, I’d be surprised if you haven’t already seen Kaja Beauty’s adorable new line all over your Instagram feed. It’s the latest K-beauty brand from Sephora, and I honestly love everything about it, from the bite-size packaging to the feel-good formulas to the affordable price point (everything rings in at under $24). Here’s a breakdown of everything I’ve tried so far…