This K-Beauty Eyebrow Thickener Is Going Viral on Instagram

It's not usual for us to veer far from our traditional brow products. We test out various different brands and formulas  often(some of them pass the test, some don't), but we always turn back to old favorites like Anastasia Beverly Hills Brow Wiz ($21), Nyx Cosmetics Micro Brow Pencil ($10), and Benefit's Clear Brow Gel ($24).

Clearly, we'll try any kind of brow formula—whether pencil, pomade, or gel—and that includes the newest class of brow product which is currently going viral on Instagram. We're talking about a specific type of brow gel that once applied acts similar to brow extensions. It thickens and lengthens your natural set of arches (but with temporary results), thanks to the hundreds of tiny hair-like fibers found inside.