These Are July's Hottest New Beauty Launches

From a seductive scent to a multi-use metallic pigment.

three women smiling with glitter makeup


With summer officially in full effect, you can’t blame us for wanting to revamp our beauty wardrobes. As more invitations come in for backyard barbecues and day-long brunches, we all want to feel our best—with bold eyeshadows, multipurpose glitter, or a simple lip balm. We're even on the lookout for new summery scents that smell like the beach and ocean.

Speaking of the ocean, our travel plans have us excited to dust off our suits and hang out poolside. And, this is your friendly reminder to protect your hair and skin from harmful UV rays with some SPF—more on that later.

As we work through reemergence and readjustment, we’ve curated a list of some of the hottest new hair, makeup, and skincare must-haves that are not only colorful and playful—but also protective. Read on for the best beauty launches of July 2021.


OEM Soothing Cream
OEM Soothing Cream $49.00

OEM is a new line of Japanese-inspired cold essentials that’s perfect for a summer of rest and relaxation. The brand’s founders, raised in Japan and Scotland, wanted to recreate the bedside table cold essentials of their youth, but with a modern twist. OEM’s debut line includes a Restoring Ointment ($29), a Soothing Cream ($49), a Hand Sanitizer ($24), a Nourishing Lip Balm ($19), and a Rehydrating Drink ($29), all aimed at recreating the feeling of being cared for—something we all desperately need after the past year.

Grown Alchemist

Grown Alchemist Power Couple Kit
Grown Alchemist Power Couple Kit $95.00

This new duo from Grown Alchemist is the key to happy summer skin. The Power Couple Kit ($95) includes two of the brand’s best regeneration formulas: the Instant Smoothing Serum and the Detox Serum. The Smoothing Serum is loaded with hyaluronic acid for maximum hydration while the Detox Serum is made with niacinamide to reduce age spots, fine lines, and wrinkles. Since they’re both water-based formulas, you can apply them in any order, and they’ll work together to deliver your smoothest, glowiest, and most hydrated skin.

Victoria’s Secret

Victoria's Secret Tease Crème Cloud
Victoria’s Secret Tease Crème Cloud $78.00

Victoria’s Secret has us daydreaming about its new Tease Crème Cloud ($78) in collaboration with Madison Beer. The new fragrance is the soft and dreamy new flanker to the original Tease fragrance we all know and love. 

Notes of whipped vanilla meringue, exotic santal flower, sandalwood tree, and a base of sheer Amber with bare musk accord add warmth to a fragrance that softly floats on your skin.

Dashing Diva

Dashing Diva GLAZE
Dashing Diva GLAZE $12.00

Dashing Diva is changing the way we experience at-home nail care. The new Glaze Set ($12) is a first-of-its-kind product that allows you to get a salon-quality gel manicure without waiting for an appointment.

The gel strips are cured under an LED lamp for a quick 45 seconds to deliver a pro-finish and mirror-like shine that will last up to 14 days.

Auda B. 

Auda B. Summer Mornings On The Beach
Auda B. Summer Mornings On The Beach $18.00

Summer Mornings On The Beach ($18) captures the essence of the season. The baby pink color is perfect and boasts a hint of shimmer and high gloss so that you can shine all season long.

Make Beauty

MAKE Beauty Serum Balm
Make Beauty Serum Balm $26.00

Serum Balm ($26), Make Beauty's latest launch, provides instant hydration while softening, smoothing, and plumping the lips. Formulated with natural lip-boosting ingredients derived from pomegranate flowers and liquified jojoba wax, this conditioning treatment adds a luxurious, long-lasting shine and cushion.

Dr. Jart+

Dr. Jart+ Ceramidin Eye Cream
Dr. Jart+ Ceramidin Eye Cream $39.00

The new Ceramidin Eye Cream ($39) from Dr. Jart+ intensely moisturizes the under eyes with ceramides and niacinamide. Supporting a strong moisture barrier, the creamy texture also creates a smooth base for makeup application and a wide-awake look.


Snif Pacifico x Surfaces
Snif Pacifico x Surfaces $65.00

Kicking off the summer right, Snif collaborated with the band Surfaces to create a fragrance that smells like a Malibu dream. Pacifico x Surfaces ($65) is filled with notes of salted jasmine, California oak, and water lily plum.

+Lux Unfiltered

+Lux Unfiltered No.32 Gradual Self-Tanning Cream
+Lux Unfiltered No.32 Gradual Self-Tanning Cream $32.00

+Lux Unfiltered formulated a heavenly new scent for their beloved tanning product. No.32 Gradual Self-Tanning Cream ($32) now boasts a delightful santal smell that's sure to enhance your tanning experience. Infused with shea butter, cocoa butter, and passion fruit oil, the cream will leave your skin looking bronzed and dewy without the sun damage.


Bliss x Dormify Shower Kit
Bliss x Dormify Shower Caddy $30.00

Bliss has teamed up with Dormify to create the ultimate self-care kit. The limited-edition Bliss x Dormify Shower Caddy ($30) features seven pockets and comes filled with five Bliss favorites for clean, hydrated skin. The set includes the Bliss's Lemon & Sage Soapy Suds Body Wash, Lemon & Sage Body Butter, Clear Genius Clarifying Cleanser, Clear Genius Clarifying Toner-Serum, and Drench & Quench Cream-to-Water Hydrator.


Kosas Mini Wet Lip Oil Plumping Treatment Gloss Set
Kosas Undressed Collection Set $25.00

Get the wet look with Kosas’s Undressed Collection Set ($25). The Sephora-exclusive kit offers three new neutral shades of the brand's fan-favorite Wet Lip Oil Gloss. Infused with hyaluronic acid, peptides, and evening primrose oil, expect the same plump and shiny look as the original. 

Persona Cosmetics

Persona Cosmetics SWIPE UP™️ BROW GEL
Persona Cosmetics SwipeUp™ Tinted Brow Gel $19.00

Fluffy-looking brows are just a swipe away. The SwipeUp Tinted Brow Gel ($19) is a lightweight, water-proof brow gel that tints, shapes, and sets brows in a single swipe. The flexible hold formula is great for all-day wear without feeling stiff or crunchy.

Jean Paul Gaultier

Jean Paul Gaultier La Belle Eau de Parfum
Jean Paul Gaultier La Belle Eau de Parfum $118.00

Radiate allure with Jean Paul Gaultier’s latest La Belle Eau de Parfum ($118). This intense Eau de Parfum from Gaultier's Garden is a harmonious blend of green pear, sensual jasmine, tonka bean, and addictive vanilla. Needless to say, it’s an irresistible blend of enticing aromas. 

Tella Nails

Tella Nails Hot Girl Summer
Tella Nails Hot Girl Summer $17.00

The latest release from Tella Nails is colorful and design-packed. The new limited-edition Summer Drip Collection boasts eye-catching patterns perfect for flaunting on your social feed. 

We especially love the color-blocked style of the Hot Girl Summer ($17) nail kit which features pillowy pinks with cherry red accents. Consider us on board.


Sigil Aqua Viridi
Sigil Aqua Viridi $130.00

The Aqua Viridi Parfum ($130) is quenching our thirst for new scents this summer. Inspired by '90s marine cologne, the fragrance boasts notes of blue cypress, seaweed, and damp fern. This liquid refresher smells like it’s fresh from the sea.

Joanna Vargas

Joanna Vargas Eden Hydrating Pro Moisturizer
Joanna Vargas Eden Hydrating Pro Moisturizer $90.00

The Eden Hydrating Pro Moisturizer ($90) promises to boost skin radiance by giving you a dose of hydration. The moisturizer was specially crafted to address the full spectrum signs of aging and diminish the appearance of wrinkles. 

The added macadamia and Abyssinica seed oils work to rejuvenate skin by nourishing and plumping with this lightweight formula.

By Terry

By Terry Hyaluronic Hydra-Balm
By Terry Hyaluronic Hydra-Balm $38.00

We’ll be reaching for By Terry’s new Hyaluronic Hydra-Balm ($38) all season long. The skincare-infused balm is made with a high dose of hyaluronic acid, so it visibly plumps and hydrates lips while also giving them a light wash of color. The product is available in six nude shades, ranging from light toffee to warm red nude.


MARA Algae + Zinc Sea Kale Sunscreen Serum
Mara Algae + Zinc Sea Kale Sunscreen Serum $52.00

Mara Beauty's new Algae + Zinc Sea Kale Sunscreen Serum ($52) works to protect and hydrate skin, thanks to ingredients like algae, zinc, blue sea kale, and hemp seed. These maritime botanicals also help calm and improve redness while blocking out any blue light. Plus, the facial sunscreen absorbs quickly and leaves no white residue.

House of Sillage 

House of Sillage Whispers of Temptation
House of Sillage Whispers of Temptation $360.00

Get ready to turn heads. On July 9, House of Sillage introduced its new Eau de Parfum, Whispers of Temptation ($360). The new scent is seductive with notes of saffron flower and oud vapor. The fragrance also features the brand’s first-ever leather and suede notes.


Farmacy Green Defense Daily Mineral Sunscreen
Farmacy Green Defense Daily Mineral Sunscreen SPF 30 $36.00

Farmacy's Green Defense Daily Mineral Sunscreen SPF 30 ($36) has a new formula. The sunscreen features an updated, non-greasy texture that absorbs quickly and leaves little to no white cast, making it perfect for daily use.

True to Farmacy’s mission to plant the seeds for a sustainable future, Green Defense does not contain ingredients known to damage coral reefs and harm aquatic life.

E.l.f Cosmetics

e.l.f Cosmetics BIG MOOD MASCARA
E.l.f Cosmetics Big Mood Mascara $7.00

With just one swipe, E.l.f. Cosmetics's new Big Mood Mascara ($7) gives you volumized, lifted lashes. Its uniquely-shaped brush head boasts an hourglass curve with intertwined bristles, which separate and coat each individual lash.

Flower Beauty

FLOWER Beauty Ceramic Hot Air Styling Brush
Flower Beauty Ceramic Hot Air Styling Brush $70.00

Get a salon-worthy blowout at home with the new Flower Beauty Hair Tools Ceramic Hot Air Styling Brush ($70). With three temperature settings, this versatile brush gives you the option of extra volume wherever you want it. The brush also features a cool touch tip and a ceramic heated barrel for even and consistent styling.

The Gentle Beauty

The Gentle Beauty Jelly Glaze
The Gentle Beauty Jelly Glaze $6.00

Gentle Beauty's new Jelly Glaze ($6) will moisturize your lips, leaving a pink color that intensifies over time. The color-changing oil-stain hybrid is packed with hydrating ingredients like argan, coconut, Vitamin E, and olive oils—plus, it smells like strawberry cream.

Charlotte Tilbury

Charlotte Tilbury EYES TO MESMERISE
Charlotte Tilbury Eyes to Mesmerise Cream Eyeshadow $32.00

Charlotte Tilbury's ultra-pigmented cream eyeshadows are now available in two gorgeous new shades: Pillow Talk ($32), the brand's signature shade of dusty pink with rose-gold sparkle, and Walk of No Shame ($32), a russet-rose with golden-peach sparkle. Described as "bottled sunlight," the long-lasting shadows are designed to make your eyes sparkle. Plus, the buildable pigments glide on seamlessly.


Hello Naturally Friendly Sweet Mint Vegan SPF Lip Balm
Hello Naturally Friendly Sweet Mint Vegan SPF Lip Balm $5.00

Say hello to summer with a natural, vegan lip balm that makes sun protection simple. The new Naturally Friendly Sweet Mint Vegan SPF Lip Balm ($5) from Hello is formulated with a super-smooth blend of coconut and olive oils to moisturize your lips—with added SPF 15 for some much-needed sun protection.

Fenty Skin

Fenty Skin Buff Ryder Exfoliating Body Scrub
Fenty Skin Buff Ryder Exfoliating Body Scrub $32.00

Fenty Skin continues to deliver nonstop beauty hits. The brand's newly-released Buff Ryder Exfoliating Body Scrub ($32) is a luxurious body scrub inspired by the beaches of Rihanna’s Caribbean hometown. Formulated with an effective blend of sugar, salt, superfine sand, and decadent tropical oils, Buff Ryder not only gently exfoliates but also leaves skin polished and soft to the touch.

According to the Barbadian beauty, she wanted to create a body scrub that features the ingredients she used as a child. "It’s no secret that I feel most at home on the beaches of Barbados. I’m so inspired by its natural beauty and wanted to create a body scrub that features actual sand like I used to use growing up to get that healthy glow on my body."

TooD Beauty

TooD Beauty BioGlitter
TooD Beauty BioGlitter $26.00

TooD Beauty’s BioGlitter ($26) is a true innovation in the world of cosmetics. The colorful glitter is not only safe to use on almost every part of your body, but it's also biodegradable due to its formula derived from plant cellulose.


Byredo Blanche Perfume
Byredo Collector's Edition Blanche Eau de Parfum $290.00

Byredo is remastering the look of one of its most popular scents, the Blanche Eau de Parfum ($190). The alluring fragrance (featuring notes aldehyde, rose centifolia, violet, and sandalwood) is now available in a label-less collector's edition bottle with a new white cap.


COVERGIRL Clean Fresh Shadow Sticks
CoverGirl Clean Fresh Shadow Sticks $11.00

CoverGirl is making it easy to create fresh summer looks. The new Clean Fresh Shadow Sticks ($11) glide smoothly across the eyes and blend effortlessly with a brush or your finger so that you can apply them on the go all season long.

Find Your Happy Place

Find Your Happy Place Sunkissed Ocean Waves Fragrance Mist
Find Your Happy Place Sunkissed Ocean Waves Fragrance Mist $7.00

Now, you can always smell like you just finished a slow walk on the shore. Find Your Happy Place’s new Sunkissed Ocean Waves Fragrance Mist ($7) has a delightful scent that is sure to leave you feeling nostalgic for beach days with its notes of sea salt and water blossom. 

Exa Beauty

Exa Beauty Light Show Color Melt
Exa Beauty Light Show Color Melt $22.00

Catch the light with Exa Beauty's new Light Show Color Melt ($22), available in four metallic, high-impact shades. The cream shadow is a blendable, buildable, and multi-use gel pigment for your eyes, face, and body. The brand suggests blending or layering the product all over your to illuminate your skin.

Related Stories