Exclusive: Julep's New Facial Milk Wants to Replace Your Face Oil

Unless you’ve been living under that proverbial rock, you know by now what a beauty oil is. Argan, jojoba, coconut… Whatever the oil, we don’t discriminate, and we slather it on our skin and hair with abandon. There are some caveats, however. Oil—no matter how light it markets itself—usually still feels heavy upon application and can take time to sink in. Thus, we usually reserve it as the final step in our p.m. skincare routine, leaving it out of our morning routine entirely. Julep’s new product, however, wants to change that. Called What Your Skin Needs ($28), the white liquid comes out of a dropper like an oil but is much lighter, like a serum. Made with much-loved oils like rose hip, jojoba, argan, coconut, and squalane—all of which work together to hydrate, heal, and smooth the skin—the milk is like the superstar version of your favorite face oil, with one big difference: it sinks in immediately and penetrates more deeply. How? That would be the brand’s Microsperse Technology, which uses a unique cold-processing method that disperses the ingredients into tinier particles; this prevents separation and allows for a more even distribution and absorption (sort of like cold-pressing a juice).

We exclusively got our hands on the product and can report that it does indeed melt in instantly—so much so, that we’ve been treating it like a primer in the a.m. because it makes our skin super smooth and ready for foundation. (This particular oily-skinned editor can vouch that the product didn't contribute to any forehead shininess whatsoever, and in fact gave her skin a nice subtle glow.) Though it's not the first of its kind on the market—Nude Skincare has its Omega Treatment Milk ($58)—it's a sleek, sophisticated product that's certainly a precursor to an oncoming trend, one that harnesses all the things you love about face oils into a lighter, silkier product that melts in instantly. So—got milk? (Sorry, had to.)

You can snatch up Julep’s What Your Skin Needs Restorative Facial Milk ($28) on Julep.com in November!

What do you thinkwould you try a facial milk? Click here to find out the best natural oils for your skin type!