Unless you're an avid surfer or hit the beach often, you probably achieve tousled, fresh-from-the-sea hair with the help of styling products. And now, John Frieda and action sports brand Billabong are teaming up to bring the ultimate summer experience for endless summer seekers. Billabong.com will carry the limited-edition A Bikini Kinda Life x Beach Blonde Kit ($33), which includes an ocean-print pouch, an elastic headband, and travel-sized hair products from John Frieda's Beach Blonde line. The trio of hair products includes a mini Sea Waves Sea Salt Spray, the iconic sea-salt infused spray that has become a cult favorite, along with a mini Cool Dip Purifying Shampoo and Smooth Seas Detangling Conditioner to remove excess buildup, repair damage, and leave hair soft to the touch.
“The Billabong woman lives for days filled with perfect waves, sandy skin, and new adventures, and John Frieda Beach Blonde shares that same attitude. Bringing these two brands together is the perfect way for us to give women everything they need for their beach-loving, surf-inspired style,” says Cathey Curtis, the Global Vice President of Marketing for Billabong Women’s in a press release. In addition to the adorable beach hair kit, the two brands will host events across the country and share video vignettes on social media that will give a behind-the-scenes look into the of the lives of inspiring female surfers.
Watch the introductory "Sun, Surf, Sands, Souls" video below, and keep scrolling to check out the full kit.
Will you be buying this beach hair kit for summer? Tell us in the comments!