Review: Jergens Natural Glow Wet Skin Moisturizer

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Jergens Natural Glow Wet Skin + Firming Moisturizer

Jergens Natural Glow Wet Skin Moisturizer +Firming

Lisa Patulny

What We Like
  • Leaves skin soft

  • Delivers a hint of bronze

  • Affordable

  • Quick and easy to use

What We Don't Like
  • Takes a few applications to build color

  • Likely not to show up on darker skin tones

  • Not Byrdie Clean

Jergens's Natural Glow Wet Skin Moisturizer +Firming is the first body lotion I’ve ever used consistently. My newfound obsession with moisturizing can be attributed to its ability to soften in mere seconds.


Jergens Natural Glow Wet Skin + Firming Moisturizer

Jergens Natural Glow Wet Skin Moisturizer +Firming

Lisa Patulny

We put Jergens's Natural Glow Wet Skin Moisturizer +Firming to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.

Confession: When it comes to body care, I am lazy. I've never been one to religiously apply lotion after a bath or shower, nor do I exfoliate with any regularity. (My face is a different story—I'm almost evangelical about my skincare routine). That said, I do very much enjoy testing products that claim they can keep my limbs feeling soft and supple with minimal effort. This is why I think I was the perfect person to road test Jergens's multitasking Natural Glow Wet Skin Moisturizer +Firming for this review.

If you're unfamiliar, the brand has a few iterations of its Wet Skin Moisturizer, but I tried the Natural Glow +Firming variant in two shades (Fair to Medium and Medium to Tan). The Natural Glow version has all the time-saving properties of the original, plus it's spiked with a tiny amount of tanner. The product also claims to contain ingredients (collagen and elastin) that reduce the look of cellulite in seven days. Basically, it’s everything I've ever wanted in a body lotion: lightweight, non-greasy, mildly fragranced, hydrating without sticking to your clothes (and staining them), sinks in immediately, and is slightly bronzing.

The concept behind this and other in-shower body lotions is pretty unique. They’ve been compared to conditioner for your body because they’re intended to be slathered onto just-cleansed skin, then dabbed or rinsed off. (I guess they’re more like a moisturizing mask you tissue off when done?) When I first read up on the Jergens Natural Glow Wet Skin Moisturizer +Firming, I wasn't super hopeful. It seemed like enough of a feat to properly moisturize me in a matter of mere seconds, without adding in the trickiness of fake tanning, too. Keep reading to find out how it fared.

Jergens Natural Glow Wet Skin +Firming Moisturizer

Best for: Moisturizing; building a natural-looking tan over time

Uses: Hydration and, to a lesser extent, subtle bronzing

Star rating: 4/5

Potential Allergens: None

Active ingredients: DHA and Erythrulose

Clean?: No, includes mineral oil and parabens

Price: $10

About the brand: Jergens started out as a soap company in 1882 in Ohio. Today, the brand is best known for its wide range of affordable body lotions.

About My Skin: Normal (albeit neglected)

There isn't much to say about the skin south of my face and neck, other than it's not needy and, thus, is highly neglected. I don't suffer much from things like dry patches or body breakouts, although when the weather gets dry, I do find my legs can get scaly. When that happens I just start taking more baths spiked with nourishing oils. I do dry brush a few times a week to keep keratosis pilaris at bay, but that’s really it.

During the review process, I kept the Jergens Natural Glow Wet Skin Moisturizer +Firming in my shower caddy, so I wouldn't forget to use it. Since I don't have an established routine involving body lotion I figured seeing it there would remind me to use it. I applied it daily for a week until I'd reached a level of bronze that I was happy with (it takes longer to develop color than a regular gradual tanner, FYI), then backed off to once every few days. When I wasn't using it daily my skin remained soft in between uses, which was an unexpected bonus.

The Feel: A gel-lotion hybrid

Jergens Natural Glow Wet Skin +Firming Moisturizer Texture

Lisa Patulny

The texture of this product is surprisingly silky. It's lightweight with a velvety finish—basically what you'd expect a gel-lotion hybrid to feel like. There's no stickiness or greasy residue, which is a necessary move by Jergens given that the brand claims you can get dressed right after using it. It felt just moisturizing enough for my skin, but I'd hazard a guess that those with dry skin types wouldn't be satisfied with the level of hydration.

The Ingredients: Standard but with the addition of self-tanners

The Wet Skin Moisturizer combines traditional lotion ingredients with self-tanners that work to bronze the skin with continued application.

  • Shea butter: This powerhouse moisturizer sinks into skin beautifully, imparting a glow while nourishing the skin.
  • DHA and Erythrulose: Also known as Dihydroxyacetone, DHA is the magic ingredient that almost all self-tanners use. The ingredient essentially causes a chemical reaction on the skin, allowing it to darken over time. Erythrulose is a compound that often joins DHA on self-tanning product labels to spur that reaction (and, therefore, that wonderful tan).

How to Apply: Slather on damp skin

The way you use this product is really what sets it apart. It's not intuitive, but once I got my head around the application process, I fell in love with it. The brand advises slathering the lotion onto wet skin right after a shower, specifying roughly a dime-sized amount for each arm and a quarter-sized amount for each leg. There is also a note on the back of the bottle to apply sparingly around ankles, knees, and elbows because of the self-tanning agent in the formula. (I chose to skip those areas entirely and rub them with a regular lotion instead).

Once you've applied the product you then just… towel it off. That's right, you "pat dry" before getting dressed. I must admit I balked at this directive the first time I used the product. I was wondering how on earth it could possibly do a thing to moisturize my skin, let alone tan it, in a matter of moments. I was also concerned my towel might absorb the product and turn an unsettling shade of orange. It turns out, I didn't need to worry. My towel remained white and my skin felt hydrated and silky. I've tried many a product that claims to "sink in fast," so I was pleased to find that I could actually get dressed immediately after.

The Results: Softer skin in seconds

I can't overstate how impressed I was with the immediate and long-term softening effect. At first, I wasn't convinced the product was going to do much hydrating in the few seconds it was on my skin, but the silky feeling did really last. (It continued even when I was only using it every few days). I know the ingredients list includes emollients and humectants like shea butter and glycerin, but dang, it did really feel like a magic trick.

With multiple uses, I started to see the bronzing effect come through. I will say that if you're looking for a gradual tan, this ain't it. It delivers more of a subtle glow than a tan. (The brand does have a range of gradual tanners, so if you're looking to bronze I'd advise checking those out instead). It's worth noting that it took me a week of use to achieve a noticeable hint of color, and my skin is Casper-like. For someone with a deeper skin tone, I doubt they'd see much of a difference even using the darker Medium to Tan variant (which is what I favored).

The only promise I don’t think the product delivered on, for me, was firming. I didn’t notice any difference in the tone of my skin or the appearance of my cellulite, but to be honest, I wasn’t expecting much in that area.

While reviewing the Jergens Wet Skin Natural Glow +Firming I went about my daily life. I worked, exercised, and sweltered through hot Sydney spring days while wearing it, and found it to be comfortable. I think the velvety finish has something to do with that. With some body lotions, I can't apply them to my chest if I exercise because I break out. Not this one. In my opinion, the light, non-greasy formula makes it a solid solution for this issue.

The Value: Accessibly priced

The value of this product is outstanding. It’s certainly budget-friendly, given that it delivers on its promise to hydrate and impart glow with minimal effort. Again, I didn’t see any action as far as firming is concerned, but I think it’s still worth the spend. It’s the first multi-tasking lotion I’ve gone on to repurchase.

Similar Products: You’ve got options

Nivea In-Shower Rich Body Lotion Skin Conditioner: This $5 lotion is super similar, but the main difference with this product is that you rinse it off, as opposed to toweling. I suppose that makes it even more convenient? It’s slightly more moisturizing and slightly more fragranced to my nose. It’s also a little bit cheaper and bigger, which is always nice for a body lotion because you’re ideally using it every day.

Lush Ro’s Argan Body Conditioner: I know I’ve gone on record saying I prefer lighter fragrances, but I take it all back when it comes to Ro's Argan Body Conditioner ($38) by Lush. It smells like real roses, and that factor alone makes it a delight to use. Infused with Brazil nut oil and argan oil, it’s very nourishing. It’s a rinse-off formula, too, but I would say that it leaves a little more of a residue behind.

Final Verdict

For a time-poor (and admittedly lazy) working mom, this in-shower lotion is the stuff of beauty dreams. It does everything it needs to, doesn’t cost a ton, and takes next to no time to use. I’ve already repurchased.


  • Product Name Natural Glow Wet Skin + Firming Moisturizer
  • Product Brand Jergens
  • Price $10.00
  • Color Fair to Medium
  • Full Ingredient List Water, Glycerin, Mineral Oil, Dipropylene Glycol, Ethylhexyl Isononanoate, Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone, Isopropyl Palmitate, Cetyl esters, Ethoxydiglycol, Dimethicone, Polyquaternium-37, Fragrance, Ethylene/Propylene/Styrene Copolymer, Peg-2 Dimeadowfoamamidoethylmonium Methosulfate, Dimethiconol, Methylparaben, Butylene/Ethylene/Styrene Copolymer, Phenoxyethanol, Hexylene Glycol, Ethylparaben, Ceteareth-20, Peg-45m, Butylene Glycol, Tocopheryl Acetate, Erythrulose, Citric Acid, Hydrolyzed Collagen, Cocos Nucifera (Coconut) Water, Hydrolyzed Elastin, Withania Somnifera Root Extract, Centella Asiatica Extract, Fucus Vesiculosus Extract.

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